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Affinity.co · 2 days ago

Vice President, Demand Generation

San Francisco, CA

Full-time

Hybrid

Director/Executive

$235K/yr - $260K/yr

10+ years exp

Affinity.co is the relationship intelligence CRM platform trusted by private equity, venture capital, and investment banking professionals. They are seeking a Vice President of Demand Generation to lead demand generation efforts, drive pipeline strategy, and partner with key stakeholders to achieve predictable revenue growth.

AnalyticsArtificial Intelligence (AI)Business DevelopmentBusiness IntelligenceContact ManagementCRMEnterprise SoftwareLead Generation

Comp. & Benefits

Responsibilities

Architect and execute comprehensive demand generation strategy driving efficient pipeline growth

Deploy AI and automation to deliver hyper-personalized campaigns at scale across multiple channels

Leverage predictive analytics and account scoring and industry data to identify high-value opportunities and optimize resource allocation

Partner with Sales leaders to establish account planning playbooks driving coordinated land-and-expand motions

Oversee integrated campaigns across paid media, SEO/AEO, field events, ecosystem partnerships, and lifecycle programs

Drive sophisticated ABM using trigger-based messaging, and account-level personalization, and truly custom strategies for our largest potential accounts

Build predictable pipeline models with clear accountability to marketing-sourced pipeline and revenue

Lead, mentor, and scale a team of seven, coaching on AI tool adoption and modern demand generation practices

Develop and manage budget with rigorous focus on spend-to-pipeline and CAC efficiency

Managing a team of 5 direct reports

Qualification

B2B SaaS demand generationABMPredictive analyticsMarketing automation platformsSalesforcePaid media channelsAI-powered marketing technologiesData-driven decision makingCommunicationTeam leadership

Required

10-15 years in B2B SaaS demand generation with proven track record scaling beyond $100M ARR

Demonstrated success exceeding pipeline targets in complex sales environments with long sales cycles

Deep expertise in modern demand generation: ABM, intent-based targeting, trigger-based messaging, predictive analytics, and dynamic personalization

Proficiency with marketing automation platforms (Pardot), Salesforce, and analytics tools

Strong command of paid media channels with AI-enhanced targeting, bidding optimization, and audience segmentation

Experience with intent data platforms, account intelligence tools, and AI-powered marketing technologies

Working knowledge of marketing attribution models, pipeline reporting, and revenue forecasting

Highly analytical and data-driven—use metrics to guide strategy, forecast performance, and optimize programs

AI-forward mindset: Actively leverage automation to scale quality, reduce manual work, and accelerate execution

Player/coach mentality with ability to build, coach, and retain high-performing teams

Established frameworks for account planning in partnership with Sales to drive coordinated expansion strategies

Excellent communication skills with ability to influence cross-functional stakeholders and executive leadership

Preferred

Experience marketing to sophisticated buyers in financial services, private capital, or enterprise software

Benefits

Health Benefits: We cover both you and your dependents' healthcare, dental, and optical insurance premiums and offer flexible personal & sick days to support your well-being.

Retirement Planning: We offer a pension plan through SmartPension to help you plan for your future.

Learning & Development: We provide an annual education budget and a comprehensive L&D program.

Wellness Support: We reimburse monthly for things like home internet, meals, and wellness memberships/equipment to support your overall health and happiness.

Team Connection: Virtual team-building activities and socials to keep our team connected, because building strong relationships is key to success.