Visa · 4 days ago
Director, Data-Driven Marketing Strategy, NA Marketing Services
San Francisco, CA
Full-time
Hybrid
Senior Level, Lead/Staff
$178K/yr - $259K/yr
10+ years expVisa is a world leader in payments technology, facilitating transactions globally. The Director, Data-Driven Marketing Strategy will act as a subject matter expert on Visa’s marketing technology solutions, partnering with clients to design and implement omni-channel marketing strategies that drive revenue and client success.
BankingFinanceFinancial ServicesInformation TechnologyMobile PaymentsPayments
Responsibilities
Serve as the subject matter expert for the Marketing Services team on Visa’s new client-facing marketing technology platform (known as “Visa Marketing 360 or VM360”)
Train and support marketers in understanding and applying VM360’s capabilities, including predictive segmentation, personalization at scale, journey orchestration, and automated optimization to build custom campaigns
Partner with marketers to design and implement marketing strategies that leverage VM360’s AI, VisaNet transaction data, and client data for targeted, personalized campaigns
Guide the setup and deployment of omni-channel campaigns and event-triggered messaging across the customer lifecycle, and advise on audience segmentation, channel selection, and campaign timing to maximize engagement and ROI
Support the development and delivery of educational materials, workshops, and best practices sharing on building successful campaigns and leverage martech tools
Provide guidance on structuring testing and iterative improvements to enhance campaign effectiveness and on how to use VM360’s analytics and reporting tools to monitor campaign performance, identify insights, and recommend optimizations
Collaborate with Marketing Services BD and account teams to identify opportunities where VM360 can drive client marketing outcomes
Support business development efforts by showcasing VM360’s capabilities to prospective and existing clients, and participate in client pitches, solution demonstrations, and proposal development to secure new engagements leveraging VM360
Contribute to the VM360 product roadmap by sharing client requirements that enhance how Visa achieves their marketing objectives
Support collaboration with Visa Consulting & Analytics (VCA) and other internal partners to align segmentation and targeting approaches
Act as a bridge between the Marketing Services team, Global Marketing Services, VCA, and other internal partners to ensure cohesive use of data and targeting solutions
Communicate results, learnings, and recommendations to stakeholders at all levels
Qualification
Required
10 or more years of work experience with a Bachelor's Degree or at least 8 years of work experience with an Advanced Degree (e.g. Masters/ MBA/JD/MD) or at least 3 years of work experience with a PhD
Significant experience in marketing in financial services or payments space, including financial services, card issuers, fintechs, processors or co-brand merchants
5+ years of experience developing strategy for omni-channel marketing campaigns using both online and offline channels
Hands-on experience with using marketing automation, personalization, and analytics platforms to develop, implement, optimize and report on complex multi-channel campaigns
Excellent communication and training skills; ability to simplify complex concepts
Preferred
12 or more years of work experience with a Bachelor's Degree or 8-10 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 6+ years of work experience with a PhD
Familiarity with AI-driven marketing solutions and hands on experience leading marketing analytics
Experience driving scalable results and campaign optimization throughout the sales funnel
Strong analytical skills and a passion for data-driven decision-making
Successful in operating in a fast-paced highly matrixed organizations
Highly collaborative, and accomplished at building trusted relationships with cross-functional team members key stakeholders business leaders and clients
Ability to structure manage and coordinate complex projects across multiple internal and external stakeholders
Demonstrated ability to collaborate and influence in a highly matrixed organization
Work with limited direction usually within a complex and ambiguous environment to drive fact-based recommendations solutions and decisions
Leadership experience working in agency and or consulting roles involving the development and delivery of comprehensive multi-channel marketing programs
Strong executive presence excellent written and verbal communication skills experience engaging with Executive and C-level suite audiences
Expert on all Microsoft products including Excel Word Outlook and PowerPoint
Benefits
Medical
Dental
Vision
401 (k)
FSA/HSA
Life Insurance
Paid Time Off
Wellness Program
Company
Visa
Visa is a multinational financial services company that facilitates electronic payment systems throughout the world.
10001+ employees
H1B Sponsorship
Visa has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (459)
2024 (424)
2023 (416)
2022 (515)
2021 (351)
2020 (407)
Funding
Current Stage
Public CompanyTotal Funding
unknownKey Investors
TNB Financial Services
2016-09-10Post Ipo Equity
2008-03-19IPO
Leadership Team
Ryan McInerney
Chief Executive Officer
Chris Suh
EVP & Chief Financial Officer
Recent News
Electronic Payments International
2026-01-17
2026-01-17
2026-01-17
Company data provided by crunchbase