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MGM Resorts International · 4 days ago

Database Marketing Manager - MGM Springfield

Springfield, Massachusetts Metropolitan Area

Full-time

Onsite

Entry, Mid Level

$61K/yr - $82K/yr

2+ years exp

MGM Resorts International is a leading entertainment company, and they are seeking an experienced Database Marketing Manager to oversee marketing campaigns at MGM Springfield. The role involves managing direct marketing initiatives, collaborating with the Direct Marketing Center of Excellence, and ensuring effective execution of property marketing strategies.

GamblingHospitalityResorts

Responsibilities

Initialize and manage all direct marketing campaigns in collaboration with the Direct Marketing Center of Excellence using campaign request forms

Serve as the product owner for the Atrient kiosk platform, including promotion setup, testing, and troubleshooting

Build and manage coupons, adjustments, and promotions in Patron Management for on-property activations

Review and approve campaign status reports to ensure timely execution of property campaigns

Communicate project status, timelines, and delivery information to clients and internal teams; participate in status meetings as assigned

Analyze campaign exposure reports to verify offers are created as per request forms

Assist with regional promotional planning and implementation as needed

Collaborate with internal departments, clients, and vendors to troubleshoot issues and meet departmental objectives

Maintain up-to-date knowledge of data access techniques, query languages, and database marketing systems

Work with IT to address vendor-related issues (e.g., Atrient, Patron Management)

Ensure compliance with all regulatory requirements and maintain confidentiality of proprietary information

Qualification

Direct marketing experienceDatabase marketing systemsSQLCasino industry knowledgeAnalytical skillsCommunication skillsTeam collaboration

Required

2+ years of direct marketing experience

Bachelor's Degree in Business/marketing or related field or equivalent experience

2+ Years of Prior Relevant Experience in direct casino marketing or related work experience

Maintain up-to-date knowledge of data access techniques, query languages, and database marketing systems

Preferred

Extensive knowledge of the casino industry, including administrative, marketing, casino operations, gaming regulations, and employee relations

Knowledge of Background segmented audiences, SQL, and Query

Benefits

Healthcare, financial and time off benefits

Wellness incentive programs to help you stay healthy physically and mentally

Access to company hotel, food and beverage, retail, and entertainment discounts as well as discounts with company partners on things like travel, electronics, online shopping, and more.

Free meals in our employee dining room

Professional and personal development through programs and networking opportunities as well as volunteer opportunities in the community