Manager, Local Performance Marketing jobs in United States
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Neighborly® · 2 weeks ago

Manager, Local Performance Marketing

positionIrving, TX
timeFull-time
remoteHybrid
seniorityMid, Senior Level
date7+ years exp

Neighborly is a hub of service brands connecting customers to local experts for home and business services. The Manager, Local Performance Marketing will drive the implementation of marketing plans and support execution for franchise owners, focusing on local integrated marketing efforts and performance metrics.

Business DevelopmentFranchiseManagement ConsultingService Industry
Hiring Manager
Jennifer Corbin
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Responsibilities

Assisting in strategy and tactical development for local marketing efforts while driving adoption through coaching calls, peer group meetings, webinars, newsletters, and other Neighborly and RPM brand events
Assisting in execution of local integrated marketing plans, channel/tactic mix and programs that align with the customer journey and marketing funnel, while delivering on acquisition, retention, reactivation, and loyalty goals for overall customer growth
Monitoring key marketing performance metrics, both online and offline customer and engagement analytics, with emphasis on franchise owners total qualified leads, cost per lead, and focus on those franchise owners not achieving target lead and revenue objectives
Developing pre-opening and grand-opening marketing plans, and first- and second-year integrated marketing plan recommendations to deliver break-even targets
Selling in local programs with recommendations provided to individual franchise owners, and/or capture of their local marketing plan

Qualification

Marketing experienceGoogle AdsBudget managementExcel skillsData analysis

Required

7+ years minimum of marketing experience, ideally within a franchise service or retail industry
Building, optimizing and managing budgets
Deep knowledge of Google Ads, specifically PPC/paid search
Exceptional Excel skills and comfortable working with large amounts of data
Ability to translate large amounts of raw data into actional insights
Bachelor's degree in Marketing or related field
Hybrid working model require. Monday-Wednesday in office, Thursday/Friday from home

Benefits

Equity and bonus opportunities

Company

Neighborly®

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Glassdoor3.3
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Neighborly brands repair, maintain, and enhance properties — to make life easier and more enjoyable for homeowners.
dateFounded in 1981
location
Waco, Texas, USA
people-size1001-5000 employees
web-link
https://www.neighborlybrands.com

Funding

Current Stage
Late Stage
Total Funding
unknown
2021-07-09Acquired

Leadership Team

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Michael A Davis
Chief Executive Officer
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Mike Bidwell
President and CEO
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Recent News

PR Newswire
ALL 19 NEIGHBORLY® BRANDS EARN SPOTS ON ENTREPRENEUR'S 2026 FRANCHISE 500® FOR SECOND CONSECUTIVE YEAR
2026-01-14
citybiz
Neighborly Appoints Benjamin Lamb as Chief Financial Officer
2025-05-20
PR Newswire
Franchise Equity Partners Invests in Largest Franchisee Operator Within Neighborly
2023-10-16
Company data provided by crunchbase