Rush Enterprises, Inc · 6 days ago
Digital Marketing Specialist
New Braunfels, TX
Full-time
Onsite
Mid Level
$70K/yr - $76K/yr
4+ years expRush Enterprises is seeking a Digital Marketing Specialist to execute day-to-day digital marketing initiatives that enhance brand visibility and lead generation. The role focuses on managing social media campaigns and paid advertising, collaborating with internal and external partners to optimize campaign performance.
RailroadTransportation
Responsibilities
Coordinate social media strategy and approval workflows with third-party partners to deliver organic content across Facebook, X, LinkedIn, and Instagram for both corporate and local dealership channels
Collaborate with third-party partners and SaaS platforms to plan, produce, and publish short- and long-form video content optimized for social media performance
Partner with field teams to manage access to local social media pages and oversee publishing activity to ensure alignment with brand standards and governance requirements
Lead paid social media execution, including budget oversight, audience targeting, campaign setup, ongoing optimization, and conversion performance tracking
Support the broader paid media strategy in partnership with the Senior Digital Marketing Manager and external agency partners
Manage internal communications related to digital marketing initiatives through company channels, ensuring alignment and awareness across stakeholders
Analyze campaign performance and deliver monthly reporting with actionable insights and data driven optimization recommendations
Contribute to the development of presentations and performance summaries for quarterly executive-level marketing reviews
Qualification
Required
Bachelor's degree in business administration, Marketing, Communications or related field
Minimum 4 years of experience in a professional environment, preferably within a digital agency or cross-functional corporate marketing department
Minimum 3 years of direct experience working on digital advertising and social campaigns
A valid driver's license may be required, along with a driving record that meets the requirements of the company's insurance provider
Preferred
Google Ads certification
Benefits
Outstanding healthcare benefits
A robust 401(k) plan with company matching
An employee stock purchase program
Performance-based incentives
Opportunities for professional growth through ongoing training and development
Company
Rush Enterprises, Inc
Rush Enterprises, Inc. is the premier solutions provider to the commercial vehicle industry.
5001-10000 employees
Funding
Current Stage
Public CompanyTotal Funding
unknown2002-07-09IPO
Leadership Team
Jason Wilder
COO
Michael McRoberts
Senior Vice President, Dealer Operations
Recent News
Rush Enterprises, Inc.
2025-12-04
2025-12-04
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