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Murphy O'Brien · 14 hours ago

Director of Digital Media

New York, United States

Full-time

Onsite

Director/Executive

$95K/yr - $115K/yr

6+ years exp

Murphy O’Brien is an award-winning integrated public relations and digital agency committed to delivering powerful results for clients. They are seeking a Director of Digital Media to lead strategy and innovation in their digital practice, focusing on luxury travel and hospitality industries.

Building MaterialReal EstateTravel

Hiring Manager

Kelly Michelson

Responsibilities

Lead strategy, planning, and development of comprehensive digital programs and new business pitches

Work directly with client decision makers to ensure client stability

Work with the social media team to develop and implement complex digital strategies and campaigns

Act as the day-to-day contact with account teams and clients

Create strategic influencer recommendations and campaigns for all digital clients, focusing on crafting a campaign and target list that will achieve our clients’ marketing goals and show true ROI

Ensure reports on campaign performance (including insights and optimization recommendations) are timely, accurate, and actionable

Be the go-to resource for all in-depth social and digital inquiries from clients and colleagues

Provide ROI-driven social media analysis and counsel for clients and key stakeholders

Write strategic social media plans, proposals, and media materials

Assist in the development and growth of the overall department and new business development by partnering with senior leadership – SVPs and EVPs

Qualification

Digital communications leadershipSocial media expertiseInfluencer marketing strategyContent developmentAnalytics proficiencyLuxury travel experiencePaid media managementClient budget managementDigital campaign planningGrammarPrioritization skillsBachelor's degreeTime management

Required

Experience with travel, real estate, and lifestyle clients is essential; please refrain from applying unless you have worked in these areas in previous roles

Minimum six years of digital experience within an agency environment, with at least three years of experience leading campaigns, managing direct reports, and coordinating with client decision-makers

Expert-level knowledge and experience across all social platforms, influencer marketing tools, native platform analytics, and social intelligence tools

The ability to plan social media, digital advertising, and influencer campaigns to meet strategic and tactical marketing objectives while remaining within budget constraints

In-depth knowledge of the ever-changing social media space and FTC regulations; well-versed in terms & conditions for online sweepstakes and contests, social advertising, and influencer marketing

Excellent grammar and proofreading skills

A thorough knowledge of both organic and paid social metrics

Excellent time management and prioritization skills, including the ability to quickly pivot to meet client objectives and requests

Bachelor's degree in advertising, marketing, communications, or equivalent

Experience in pitching new business, including the creation of proposals and leading pitches/presentations