RELX · 1 week ago
Segment Marketing Manager
USA - Raleigh, NC (RDU)
Full-time
Onsite
Entry, Mid Level
$79K/yr - $131K/yr
1+ years expRELX is a global provider of information-based analytics and decision tools for professional and business customers, seeking a Segment Marketing Manager to focus on the Academic and Nonprofit industries. The role involves developing marketing strategies, content, and sales enablement materials tailored to these sectors, while collaborating with various teams to enhance customer engagement and lead generation efforts.
AnalyticsBusiness Information SystemsConsultingInformation ServicesInformation TechnologyInsuranceRisk Management
Responsibilities
Develop deep expertise in academic and nonprofit industries such as buyer behavior, competitive trends, and market dynamics
Develop deep understanding of the customer personas, pain points, and jobs to be done
Serve as the internal voice of the customer and market for academic and nonprofit across marketing, product, and sales teams
Monitor industry news, analyst reports, and regulatory changes to inform campaigns and content
Develop audience-specific value propositions, messaging, and positioning for academic and nonprofit buyers based on customer knowledge gained
Tailor personas, value statements, messaging frameworks, and campaign themes to resonate with stakeholders in financial services and investment banking
Lead development of segment-specific content for use in omni-channel campaigns globally
Work as a core member of the industry campaign team to create an integrated marketing strategy to reach and serve the industry audience
Align content and messaging with account-based marketing (ABM) strategies and sales enablement initiatives
Partner with sales and account teams to ensure alignment between marketing efforts and customer engagement for named accounts
Support development of vertical-specific sales assets including, talk tracks, objection handling, and value statements
Support go-to-market efforts with tailored collateral and field enablement for launches and demand generation programs
Work hand-in-hand with Product Marketing, Content Strategy, Digital Marketing, and Country Marketing teams to ensure consistency and amplification of financial services initiatives
Share initiatives and learnings across cross-functional groups including Segment, GTM, Sales, Customer Success, Sales Enablement, and Pricing
Qualification
Required
1-3+ years of B2B marketing experience, preferably with exposure to or direct focus on the academic or nonprofit sector
Experience in legal tech, risk management, or regulatory compliance marketing a strong advantage
Demonstrated ability to translate industry trends into actionable marketing strategy
Strong writing, communication, storytelling, and presentation skills
Experience working with cross-functional teams including product, sales, and marketing
Self-starter with the ability to successfully lead and drive programs forward. Ability to manage multiple projects with tight deadlines and competing priorities
Deep curiosity about industry challenges and customer workflows
Strong analytical thinking and market research capabilities
Collaborative mindset with the ability to drive consensus across teams
Experience with ABM, CRM platforms, and marketing automation tools
Experience working in a global organization a plus
Experience in academic or nonprofit marketing a strong advantage
Benefits
Working flexible hours
Healthy work/life balance
Numerous wellbeing initiatives
Shared parental leave
Study assistance
Sabbaticals
Annual incentive bonus
Company
RELX
RELX is a provider of information-based analytics for professional and business customs.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
unknown1994-10-14IPO
Leadership Team
Asim Fareeduddin
Head of Internal Audit & Assurance
Aurobindo Sundaram
CISO (Head of Information Assurance & Data Protection)
Recent News
2026-01-23
2025-12-16
MarketScreener
2025-12-05
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