Codebase Inc · 3 hours ago
Lead Analytics Engineer
Codebase Inc is seeking a Lead Analytics Engineer to build and scale customer behavior tracking across web and app platforms. This role involves designing robust event schemas, CDP integrations, and activation pipelines while collaborating with product, CX, and analytics teams.
Responsibilities
Lead clickstream and event tracking implementation across web and digital touchpoints
Design and manage event schemas, identity resolution, and data quality within mParticle/Mixpanel
Partner with product, CX, and analytics teams to translate business requirements into scalable tracking solutions
Enable funnel analysis, conversion tracking, and end-to-end customer journey measurement
Build and activate paid media audiences via CDP integrations (Meta, Google, TikTok, DV360)
Troubleshoot tracking, SDK, API, and data discrepancies; enforce tagging and governance best practices
Provide technical leadership, code reviews, and documentation for analytics implementations
Qualification
Required
6–10 years in analytics engineering, MarTech, or digital analytics implementation
Strong hands-on experience with clickstream data, event instrumentation, and CDPs (mParticle, Mixpanel)
Experience with SDKs, tagging frameworks, identity management, and data contracts
Working knowledge of Node.js or PHP (Laravel)
Familiarity with cloud platforms (AWS/GCP) and modern deployment practices
Experience with paid media audience activation and MarTech integrations
Strong problem-solving skills and ability to lead cross-functional analytics initiatives
Bachelor's or Master's Degree in Engineering, Computer Science, Information Systems, Mathematics, or related discipline
Preferred
Basic React understanding
Company
Codebase Inc
Codebase Inc. is a strategic IT solutions service provider based in New Jersey, USA.
Funding
Current Stage
Growth StageCompany data provided by crunchbase