Middle Seat · 1 week ago
Senior Digital Advertising Strategist
United States
Full-time
Remote
Mid, Senior Level
$70K/yr - $85K/yr
2+ years expMiddle Seat is a full-service media and fundraising firm that supports progressive causes and candidates. They are seeking a Senior Digital Advertising Strategist to manage digital advertising campaigns and client relationships, focusing on direct-response ads and large-scale campaigns.
Marketing
Responsibilities
Manage large clients as lead strategist on direct donate, acquisition, and persuasion campaigns:
Take charge of strategic planning for client campaigns
Manage client relationships and collaborate with assigned ads staff members
Oversee campaigns focused on direct donation, acquisition, and persuasion
Plan and run digital ad campaigns from start to finish:
Develop media plans with measurable objectives
Allocate budgets for campaigns
Create compelling hooks for the ad program
Write engaging ad content
Lead designers on creative aspects
Optimize landing pages for conversions
Implement and test ad campaigns on multiple platforms
Optimize campaigns to align with client goals
Embed yourself in the work of your clients:
Join their Slack teams, calls, list servers, etc
Gain a deep understanding of their work in a timely manner
Proactively guide client strategy that relates to your work
Manage time and projects efficiently:
Continuously assess priorities and to-do lists
Delegate tasks when appropriate
Shift gears as needed to keep projects on track
Capitalize on rapid response opportunities
Respond promptly to client requests and inquiries
Ensure best practices and effective political ad strategies are followed:
Collaborate with the email fundraising team to integrate ads effectively
Align ad strategy with the client's mission and campaign objectives
Provide strategic ideas and lead discussions on ad practices and tactics
Stay updated on persuasion, voter registration, and Get Out the Vote studies
Conduct in-depth analysis of ad campaigns:
Use analysis to inform future strategy, messaging, and targeting
Report campaign metrics to clients accurately and effectively
Lead ads team and provide trainings on best practices and platforms:
Train the ads team and full staff on core best practices and platforms
Fulfill other responsibilities as requested
Qualification
Required
2+ years working on advertising campaigns with major platforms (Facebook, Twitter, Google, etc.)
2+ years experience working with Facebook Business Manager, Google Search and any DSPs (The Trade Desk, Verizon, DV360, etc.)
Experience in excel or Google Sheets, report template design and/or other data visualization tools
Great all-around communication skills, including strong copywriting skills and the ability to effectively communicate best practices, strategies, plans and goals to clients and staff
Attention to detail and organization while managing tight deadlines and multiple projects
Comfortable managing multiple client relationships from start to finish
Comfortable with different email CRMs to run acquisition campaigns (Action Kit, BSD, Action Network, etc.)
Digital ad experience for political candidates, advocacy orgs or organizations that do elections work
Preferred
Agency experience
Knowledge of basic HTML and CSS for landing page templating
Experience pitching clients on an ads budget
Experience mentoring entry-level staff or interns
Demonstrated commitment to progressive politics
Benefits
100% premium coverage for health, dental and vision
Zero deductible health plan
Wellness benefits, which include free memberships to One Medical, Health Advocate, and Talkspace
Profit-sharing plan: share in the growth and success of Middle Seat
Mobile phone reimbursement up to $50 per month
6% employer match on your 401k retirement account
20 paid vacation days off, plus your birthday and your Anniversary at Middle Seat
Unlimited sick leave
Commuter benefits for public transportation
Office Space (WeWork, etc) Stipend for Remote Employees
12 weeks of paid leave for new parents
$100 monthly student loan reimbursement
$350 monthly mental health benefit
$1,000 annual professional development reimbursement
Company
Middle Seat
Middle Seat is a full-service media and fundraising firm for progressive causes and candidates.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Elizabeth Bennett
Partner
Kenneth Pennington
Partner
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