First Command Financial Services, Inc. · 20 hours ago
Product Manager - Digital Marketing
Fort Worth, TX
Full-time
Hybrid
Senior Level
5+ years expFirst Command Financial Services, Inc. is seeking a Product Manager for Digital Marketing to drive strategic initiatives that align digital marketing product offerings with measurable client and business outcomes. The role involves defining product strategies, collaborating with marketing leaders, and ensuring timely product releases that meet client needs.
BankingConsultingCrowdfundingFinancial Services
Hiring Manager
Nicole Custred
Responsibilities
Drive the company’s strategic initiatives by aligning digital marketing product offerings with measurable client and business outcomes
Define an actionable product strategy and roadmap prioritized by measurable client and business outcomes
Build and maintain relationships with First Command business leaders to align marketing product strategy with business strategy
Collaborate with CX and UX teams to conduct qualitative and quantitative customer research to gather insight and understand personas and needs
Evaluate emerging technologies and relevant innovative propositions to identify new opportunities
Write and present the business case for digital products and related opportunities
Document product feature requirements and artifacts to support the product development process
Clearly communicate compelling ideas (using presentations, wireframes, prototypes, etc.) to a wide range of stakeholders
Collaborate with System and Solution Architect/Engineering to jointly sequence the Architectural Runway that will host new business functionality
Collaborate with First Command functional leaders (e.g. Training, Adoption, Change-Management, Marketing, etc.) and subject matter experts to ensure features are released in a business-ready and timely manner
Utilize an evidence-based method for Product decision-making including but not limited to opportunity prioritization and client understanding
Be accountable for capturing identified value propositions in the business case and product roadmap
Be accountable and responsible for product metrics, including commercial and noncommercial goals through continuous monitoring and measurement
Be accountable for client experience and satisfaction metrics through continuous monitoring and measurement
Provide support to sales and marketing to agree on business-building tactics, activities, and targets and to ensure that value proposition and messaging are clear
Qualification
Required
Bachelor's degree required (may consider experience in lieu of degree)
5+ years product management experience, including going through a full product lifecycle (from launch to maturity)
5+ years Digital Marketing industry experience, including an understanding of marketing strategy, industry digital trends, and technology stacks
Proven record managing technical products that support Marketing initiatives including web solutions and digital marketing platforms similar to Marketo, HubSpot or Salesforce Marketing Cloud
Experience working effectively in Agile frameworks
Relevant market and industry trends, including consumer, regulatory, legal, and technology
Target personas and segments, overall market landscape
Familiarity with digital technologies and industry tech stacks
Company strategy, brand and value proposition
Best practices and emerging trends related to innovation and go-to-market
Agile development methods
Ideation and opportunity identification methods
Ability to conduct market, competitor, and customer research to gather insight, assess market opportunities, and make the case for investment
Digital product strategy definition
Digital product lifecycle management
Ability to coordinate with digital product engineering and other functions for product development and delivery
Communication, relationship-building, and influencing skills
Deep curiosity about customers, technology, and industry trends
Visionary and forward-thinking, able to transfer a product vision into an outcome
Strategic thinking
Creative and innovative
Exhibits analytical, rational, and logical thinking for optimal problem-solving
Empathetic to clients, advisors, and users
Collaborative
Detail-oriented, well organized, efficient with time management
Preferred
Master's degree preferred
Salesforce Marketing Cloud experience preferred
The preferred candidate will have one or more certifications in the following areas: Product Management, Agile and Scrum, Platform and Technology, Process Improvement, Financial Services, Marketing, Salesforce Marketing Cloud Consultant
Company
First Command Financial Services, Inc.
First Command Financial Services, Inc. coaches our Nation’s military families in their pursuit of financial security.
501-1000 employees
H1B Sponsorship
First Command Financial Services, Inc. has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (13)
2024 (13)
2023 (10)
2022 (9)
2021 (9)
2020 (6)
Funding
Current Stage
Late StageLeadership Team
Mark Steffe
President and Chief Executive Officer
Recent News
2025-11-22
24-7 Press Release Newswire
2025-05-08
Company data provided by crunchbase