Bell Partners Inc · 1 week ago
Marketing Manager
Charlotte, NC
Full-time
Onsite
Mid, Senior Level
5+ years expBell Partners Inc is a leading apartment company dedicated to creating value for residents, partners, and associates. The Marketing Manager will drive marketing performance and partnership across a portfolio of properties, ensuring that each community has a clear, data-informed strategy to optimize occupancy and enhance brand perception.
Real Estate
Responsibilities
Own the marketing strategy and performance for an assigned portfolio of communities, ensuring alignment with business goals and ownership objectives
Serve as the primary marketing contact for internal and external stakeholders, including Operations leadership, Asset Managers, and Ownership groups
Lead quarterly and ad hoc client updates, delivering clear performance insights, data-driven recommendations, and marketing roadmaps
Collaborate cross-functionally to ensure each property’s marketing approach is cohesive, effective, and measurable
Provide proactive recommendations on pricing strategy, creative needs, and digital mix to maximize lead generation and conversion
Build and maintain strong relationships with both internal and external partners, acting as a trusted advisor and subject matter expert
Serve as the liaison between the property operations team, ownership, and the full marketing organization
Lead marketing discussions during property reviews, business planning sessions, and transitions, ensuring all parties are informed and aligned
Ensure marketing plans reflect each client’s priorities, market realities, and brand standards
Partner with ownership and investment teams on due diligence and marketing strategy for acquisitions and dispositions
Work with marketing managers, operations, marketing vendors and other stakeholders to understand the market to bring relevant and timely information to the pitch and/or marketing plans
Work with the business development and marketing team to create the materials for the pitch including competitive benchmarking, RFPs, marketing plans, and any other materials to support client business development
Attend pitch meetings and lead the marketing section of the pitch where necessary
Monitor and analyze key performance indicators (KPIs) across your portfolio, including lead-to-lease performance, cost-per-lead, and occupancy trends
Use data to identify risks and opportunities, ensuring marketing spend is optimized for ROI
Collaborate with the Performance Marketing to translate data into actionable insights and campaign improvements
Develop and deliver quarterly property reports (QPRs) and strategic performance updates for clients and leadership
Partner closely with the Director of Account Management to ensure consistency and excellence across the function
Support and mentor Marketing Associates and Coordinators, helping them develop into future leaders of the organization
Work cross-functionally with peers in Transitions, Brand, and Performance Marketing to streamline workflows and enhance collaboration
Contribute to continuous process improvements, offering ideas that make the team faster, sharper, and more impactful
Ensure all marketing deliverables are executed accurately, efficiently, and in compliance with Bell brand standards
Collaborate with Operations and Finance to ensure marketing budgets are properly built, monitored, and optimized
Support new technology adoption and the rollout of process enhancements within the Account Management function
Represent marketing during key client meetings, ensuring Bell’s voice is strategic, confident, and performance-oriented
Qualification
Required
5–7 years of marketing experience, ideally within multifamily, real estate, or agency account management environments
Proven success managing marketing strategy across large or complex portfolios
Strong data literacy with the ability to interpret analytics and build persuasive, insight-driven narratives
Exceptional relationship management skills with experience engaging executive-level clients
Excellent organizational, communication, and presentation skills
Ability to work in a fast-paced environment with shifting priorities and tight deadlines
Proficiency with marketing platforms such as Google Analytics, Yardi, CRM systems, and content management tools
Preferred
Bachelor's degree in Marketing, Communications, or related field preferred
Company
Bell Partners Inc
Established in 1976, Bell Partners Inc.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Lili Dunn
Chief Executive Officer
John Tomlinson
CFO
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