Visa · 2 hours ago
Senior Manager, NA Regional Marketing, VCS
Atlanta, GA
Full-time
Hybrid
Senior Level, Lead/Staff
$131K/yr - $209K/yr
8+ years expVisa is a world leader in payments and technology, and they are seeking a Senior Manager, NA Regional B2B Marketing to lead strategic marketing efforts for Large and Medium Market Issuers. This role will focus on driving growth initiatives and executing demand generation strategies to strengthen Visa's market leadership in commercial payments.
BankingFinanceFinancial ServicesInformation TechnologyMobile PaymentsPayments
Responsibilities
Drive Revenue Goals: Develop and execute strategies to achieve and exceed marketing-generated and marketing-influenced Average Annual Net Revenue (AANR) targets
Account-Based Marketing (ABM): Design and implement ABM set-play programs targeting must-win, must-retain, and must-convert accounts. Partner with sales and product teams to turn AANR into realized revenue
Marketing Campaign Effectiveness: Develop, execute, and continuously optimize regional marketing campaigns to maximize engagement, lead generation, and revenue impact. Leverage performance data and market insights to refine strategies, improve ROI, and ensure measurable outcomes across the LMM Issuer segment
Performance Reporting: Create and manage robust reporting mechanisms to measure marketing effectiveness, optimize campaigns, and inform leadership decisions with actionable insights
Case Studies & Success Stories: Accelerate the development and deployment of high-impact case studies, ensuring a consistent and compelling approach to showcasing client success
Thought Leadership: Drive initiatives that position Visa as an industry leader in commercial payments, collaborating with stakeholders to highlight expertise and innovation
Event Program Management: Lead participation in priority industry events, ensuring cohesive brand messaging and maximum engagement with target audiences
Collaboration & Stakeholder Management: Build strong partnerships with sales, product, global marketing, and external agencies to ensure seamless execution of regional strategies
Qualification
Required
8 or more years of relevant work experience with a Bachelor Degree or at least 5 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 2 years of work experience with a PhD
Preferred
9 or more years of relevant work experience with a Bachelor Degree or 7 or more relevant years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 3 or more years of experience with a PhD
Bachelor's degree required, MBA or advanced degree preferred
8+ years of progressive B2B marketing experience
Proven ability to drive demand and revenue growth through integrated marketing programs, ideally within financial services, payments, or SaaS industries
Expertise in account-based marketing, campaign management, and event marketing
Strong analytical skills with experience in marketing performance reporting and data-driven decision making
Excellent written and verbal communication skills, with the ability to influence and inspire cross-functional teams
Willingness to travel regionally as required
Benefits
Medical
Dental
Vision
401 (k)
FSA/HSA
Life Insurance
Paid Time Off
Wellness Program
Company
Visa
Visa is a multinational financial services company that facilitates electronic payment systems throughout the world.
10001+ employees
H1B Sponsorship
Visa has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (459)
2024 (424)
2023 (416)
2022 (515)
2021 (351)
2020 (407)
Funding
Current Stage
Public CompanyTotal Funding
unknownKey Investors
TNB Financial Services
2016-09-10Post Ipo Equity
2008-03-19IPO
Leadership Team
Ryan McInerney
Chief Executive Officer
Chris Suh
EVP & Chief Financial Officer
Recent News
2026-01-22
2026-01-22
Small Business Trends
2026-01-22
Company data provided by crunchbase