AdVictory · 1 week ago
Senior Manager, Paid Media
Washington, DC
Full-time
Hybrid
Senior Level
6+ years expAdVictory is a leader in digital advertising technology and services based in Washington, D.C. They are seeking a Senior Manager, Paid Media who will craft and execute cross-channel digital advertising strategies for political campaigns and advocacy groups. The role involves managing campaigns, analyzing performance data, and leading a team to ensure effective media plans are implemented.
Ad TargetingAdvertisingAnalyticsConsultingDigital MediaMedia and Entertainment
Responsibilities
Craft cross-channel digital advertising strategies in collaboration with clients from every level of the political world, identifying the proper tactics, channels, and audiences for each one
Launch, optimize, and manage campaigns across multiple platforms, including social, search, and programmatic channels
Oversee and guide junior team members in execution of team strategies by directing priorities, offering feedback, and ensuring alignment on campaign goals
Investigate performance data using our suite of reporting tools to identify opportunities to maximize clients’ ROI
Work closely with publishers to craft custom media plans and build inventory packages based on campaign needs
Manage a number of budgets (large and small) simultaneously, ensuring spend efficiency across multi-stage programs
Assist with creating compelling ad copy, landing page content, and other advertising creatives
Qualification
Required
Six or more years of experience in digital paid media, including social, search, and programmatic advertising
Experience working in political campaigns or government affairs (required)
Strong leadership skills, with experience in team management and mentoring junior team members
Experience with demand-side platforms (DSPs) such as The Trade Desk, DV360, or similar platforms (required)
Experience with social media platforms, including Google Ads, Meta, and X (formerly Twitter) (required)
Experience with tag management systems generally and conversion tracking specifically (required)
Ability to translate complex data from multiple ad platforms into clear, actionable insights and client-facing reports
Positive, proactive attitude, with a willingness to work occasional evenings or weekends to meet campaign deadlines
Preferred
Familiarity with web analytics tools such as Google Analytics
Benefits
Flexible, open leave policy and PTO.
Comprehensive health benefits (medical, dental, and vision).
Commuter benefits and travel reimbursements (Uber/Lyft paid for late work nights).
Company
AdVictory
AdVictory is a digital advertisement agency.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase