Babbel · 1 week ago
Director of CRM - Lifecycle Marketing
New York, NY
Full-time
Onsite
Director/Executive
$160K/yr - $180K/yr
8+ years expBabbel is a global language learning platform, and they are seeking a Director of CRM - Lifecycle Marketing to lead their strategy for engaging and retaining subscribers. This role involves managing the full subscriber engagement journey, collaborating with cross-functional teams, and building a new team focused on enhancing activation and engagement programs.
Corporate TrainingE-LearningEdTechLanguage LearningMobile AppsPersonal Development
Responsibilities
Own Babbel’s global lifecycle marketing strategy for subscriber activation, engagement, and reactivation across email, push, and in-app channels
Define the roadmap for onboarding flows, habit loops, engagement campaigns, and reactivation journeys that strengthen subscriber connection and increase retention
Build and empower the Lifecycle Marketing team, setting clear goals, developing talent, and establishing inclusive, durable operating rhythms
Design and optimize multi-channel lifecycle programs across email, push notifications, and in-app messaging—creating experiences that drive early activation, increase learning activity, and bring back unengaged subscribers
Test messaging, visuals, timing, and incentives to improve activation and engagement KPIs such as streaks, lesson completions, and re-engagement rates
Own experiment quality: define hypotheses, measure impact, and codify learnings into playbooks for scalable success
Partner with Product (including Motivational Mechanics, Learning Experience) to integrate marketing messages with in-app engagement systems such as streaks, milestones, and gamification features
Collaborate closely with Data, Engineering, and Creative teams to align communication strategy with product triggers and learner behaviors
Work alongside other CRM teams (Acquisition and Expansion) to ensure a seamless subscriber experience across the full lifecycle
Own the data foundation for lifecycle programs: simplify and standardize how subscriber engagement, activity, and milestones are tracked and reported
Partner with Data and Engineering to ensure the team has reliable, easy-to-use data; restructure schemas and dashboards in Tableau to make insights accessible and actionable
Use performance data and experimentation results to guide decisions and quantify behavioral impact
Build an effective Lifecycle Marketing team from the ground up
Develop team members’ skills and confidence across tools, analytics, and experimentation; delegate effectively while maintaining high standards for quality and outcomes
Create a learning and feedback culture that develops strong, inclusive future leaders within CRM
Qualification
Required
8+ years in CRM or lifecycle marketing, including campaign strategy, automation, and behavioral engagement; at least 3 years of team management experience
Proven success driving engagement and retention in a subscription or product-led environment; experience partnering with Product to influence user behavior
Experience building and managing effective marketing teams
Proficient with CRM platforms (Emarsys, Braze, Klaviyo, etc), analytics tools (Tableau, Looker, Amplitude, or similar), and experimentation frameworks
Data-driven and comfortable structuring complex problems with evidence
Strong collaborator and communicator, with the ability to build alignment across teams and translate insights into action
Benefits
Competitive compensation, PTO, comprehensive benefits including 401(k) and employer match
Join a global company with purpose
Have an Impact on Babbel's product, company, and learners
Career growth and skill development
Company
Babbel
Babbel is a language learning app that helps users learn a new language quickly through interactive lessons and real-life conversations.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$33.3MKey Investors
Scottish Equity PartnersREVKIZOO Technology Capital
2015-07-08Series C· $22M
2013-03-26Series B· $10M
2009-01-05Grant· $1.3M
Leadership Team
Julie Hansen
Chief Revenue Officer & US CEO
Clemence W Chee
Vice President Data & Analytics
Recent News
2025-11-02
Company data provided by crunchbase