IMAGE Skincare · 5 days ago
Brand Copywriter
Lantana, FL
Full-time
Onsite
Mid Level
3+ years expIMAGE Skincare is the fastest growing skincare brand in the industry, known for its evidence-based clinical skin care products. The Copywriting Specialist will develop compelling copy across various marketing channels to enhance brand voice and drive engagement and conversion.
Clinical TrialsConsumer GoodsCosmeticsE-CommerceHealth CareManufacturing
Responsibilities
Develop and execute high-quality copy across all marketing touchpoints, including website, packaging, email campaigns, social media, digital and print advertising, sales collateral, and internal materials
Thoroughly research products, audiences, competitive landscape, and applicable regulatory requirements to ensure all messaging is accurate, compliant, and aligned with brand standards
Maintain and consistently apply the brand voice, tone, and messaging guidelines across all channels and initiatives
Concept, write, edit, and proofread copy ranging from short-form headlines and ad copy to long-form content such as product manuals, brand narratives, and campaign messaging
Adapt messaging for different audiences and channels, including B2B, B2C, internal communications, and trade marketing needs
Collaborate cross-functionally with marketing, product development, regulatory, sales, education, and creative teams to understand objectives, define messaging goals, and manage approvals
Manage multiple copy projects simultaneously, ensuring deadlines are met while maintaining a high standard of quality and accuracy
Organize and track copy development workflows, project timelines, and status updates to support efficient execution
Stay up to date on industry, consumer, and content trends to inform messaging strategies and elevate brand relevance
Support campaign planning and execution by contributing strategic copy ideas that help differentiate the brand in a competitive marketplace
Perform other related duties as assigned
Qualification
Required
Bachelor's degree in journalism, Communications, Marketing, or a related field, or equivalent professional experience
3+ years of professional copywriting experience, preferably within marketing or brand-driven environments
Demonstrated portfolio of writing samples from campaigns, product launches, or marketing initiatives
Exceptional written, editing, and proofreading skills with strong attention to detail
Ability to manage multiple projects, high volumes of work, and tight deadlines with minimal supervision
Strong research skills with the ability to distill complex information into clear, persuasive messaging
Collaborative mindset with the ability to communicate effectively and work respectfully across teams and leadership levels
Highly organized, self-motivated, and process oriented
Preferred
Experience in the skincare, beauty, wellness, or adjacent consumer packaged goods industries
Familiarity with regulatory or compliance-driven marketing environments
Benefits
9 Paid Holidays.
Medical, Dental, Vision and Life Insurance (after 30 days of employment).
401 (k) (after one year of service).
Employee Corporate Discount Program.
PTO (Paid Time Off).
Company
IMAGE Skincare
IMAGE Skincare is a cosmetics company offering clinical-grade skincare products and various skin treatment services.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknownKey Investors
MidOcean Partners
2015-09-01Private Equity
Leadership Team
Diana Latona
C-Suite Executive Assistant to President & CEO
Gloria Luna
Fractional CMO
Recent News
2025-04-15
PR Newswire
2025-04-07
Company data provided by crunchbase