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EdgeBeam Wireless · 1 day ago

Senior Manager, Digital Marketing & Demand Generation

Boston, MA

Full-time

Onsite

Mid, Senior Level

4+ years exp

EdgeBeam Wireless is the world’s first Hybrid Network Operator (HNO), focused on enhancing wireless network capabilities. The Senior Manager, Digital Marketing & Demand Generation will lead demand generation efforts, optimize marketing strategies, and collaborate with various teams to drive qualified leads and revenue growth.

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Responsibilities

Develop and manage demand generation programs across:

Paid social (LinkedIn)

Paid search and retargeting (Google Ads)

Email marketing (Pardot)

Webinars, events, and lifecycle campaigns

Partner closely with EdgeBeam’s external marketing agency, which supports campaign execution, creative development, and paid media management

Provide clear campaign briefs, oversee execution, and ensure campaigns launch on time and meet performance goals

Build scalable inbound and outbound programs aligned to defined ICPs and business priorities

Own marketing performance measurement, including dashboards, reporting, and basic attribution using Salesforce, Pardot, and Google Analytics

Monitor funnel performance from lead through pipeline and identify opportunities to improve conversion rates

Analyze channel ROI and provide recommendations to guide budget allocation and campaign prioritization

Ensure accurate tracking, data integrity, and effective use of the MarTech stack

Collaborate with the agency and internal stakeholders to manage campaign timelines, deliverables, and optimization cycles

Build and optimize nurture programs and automated workflows within Pardot

Support continuous testing and experimentation across messaging, creative, and channels

Maintain and improve marketing workflows in Salesforce/Pardot to support reporting and lead management

Work closely with Product Marketing to create messaging and campaign assets, including writing campaign copy and contributing to asset development

Partner with Sales leadership on ICP alignment, lead qualification, routing, and ongoing feedback loops

Provide clear performance insights and updates to marketing and company leadership

Qualification

B2B demand generationPaid social advertisingGoogle AdsPardot marketing automationSalesforce CRMGoogle AnalyticsCampaign copywritingCollaboration with agenciesData-driven mindsetOrganizational skills