Executive Alliance · 1 week ago
Paid Media Strategist, Integrated Media & Advertising
Hauppauge, NY
Full-time
Hybrid
Mid, Senior Level
4+ years expExecutive Alliance is representing a leading regional boutique integrated advertising and media company specializing in campaigns and brand strategy for clients in various industries. They are seeking a Paid Media Strategist to lead clients' paid media campaigns, overseeing strategy, implementation, optimization, and performance analysis across social and search platforms.
ConsultingRecruitingStaffing AgencyTraining
No H1B
Hiring Manager
Douglas Wald
Responsibilities
Use your deep understanding of social media platforms like Facebook/Instagram, LinkedIn, Twitter, Snapchat, and TikTok to own the strategy, configuration, and execution all social media campaigns
Recommend appropriate targeting audiences, KPIs/conversion events, and budgets on a per- client basis
Consult with account and creative teams on recommended ad format options and best practices, including running A/B tests to inform future campaigns
Work with the analytics team to Incorporate advanced targeting and conversion tracking, including first-party data
QA all social campaign setup to ensure budgets, audiences, KPIs, ad creative, etc. are accurate before launch
Routinely monitor social metrics to gauge performance and provide insights, recommendations, and optimizations
Collaborate with the reporting and analytics team to provide monthly and quarterly learnings and recommendations for future campaigns
Organize account structures through Meta Business Manager, LinkedIn Business Manager, TikTok Ads Manager, and Snapchat Ads Manager
Actively participate in proposal efforts and existing client presentations
Guide agency on platform updates, usage trends, new opportunities and other relevant news
Assist and support in the setup and performance of all clients’ paid search campaigns
Demonstrate a complete understanding of bid management systems/practices
Conduct keyword research and competitor analysis
Develop paid search ad copy on an as-needed basis
Generate new keywords, ad groups, and campaigns, and support the creation of new paid search initiatives
Routinely pace client ad spends against monthly budget targets
Optimize campaigns through A/B testing, bid strategy adjustments, and audience targeting to maximize program effectiveness
Collaborate with team members to prepare performance reports with insights and actionable recommendations
Stay updated on industry trends, algorithm changes, and platform updates
Qualification
Required
4-year college degree or equivalent
Extensive knowledge of Meta Ads, LinkedIn Ads, TikTok Ads, Google Ads, and Microsoft Ads is required – preferably with applicable certifications for each platform
Experience in Google Analytics
Advanced computer skills (Word, Excel, PowerPoint)
Strong organizational and presentation skills
Adaptable to change and ability to multi-task
Ability to work autonomously and demonstrate self-starter qualities
Be a team player
A minimum of four years' experience is required
Experience on all social platforms, including Facebook, Instagram, TikTok, and LinkedIn, as well as search platforms including Google and Bing
Preferred
Experience in Google Tag Manager is a plus
Experience leading and training junior staff
Company
Executive Alliance
Executive Alliance is an agency that provides staffing, recruiting, executive search, and consulting services to various sectors.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Gary Zelamsky
CEO Emeritus & Executive Advisor
Recent News
Maryland Daily Record
2025-05-06
Maryland Daily Record
2025-03-08
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