SonicWall · 4 days ago
Integrated Marketing Specialist- MSS background is a must
United States
Full-time
Remote
Senior Level, Lead/Staff
10+ years expSonicWall is a cybersecurity forerunner with over 30 years of expertise, recognized for its partner-first approach in combating cybercrime. The Integrated Marketing Manager for Managed Security Services is responsible for developing and implementing integrated marketing strategies that drive demand and increase bookings for SonicWall’s managed security offerings, while ensuring collaboration with key stakeholders and accountability for campaign performance.
ContentNetwork SecuritySecuritySoftware
Responsibilities
Develop and manage large, strategic, integrated marketing programs focused on MSS offerings
Define and execute integrated marketing strategies aligned to business goals
Amplify the SonicWall brand, vision, and thought leadership through multi-touch, omnichannel campaigns
Understand and apply the B2B buyer’s journey and demand waterfall to campaign planning and execution
Build integrated marketing plans spanning digital, web, social, email, events, webinars, ABM, and partner channels
Create overarching campaign themes tied to cybersecurity trends, market needs, and SonicWall solution categories, with a focus on managed security services
Drive campaigns for net-new customer acquisition, expansion, and upgrade motions
Extend and optimize ABM programmatic initiatives in partnership with marketing operations and sales
Create and manage thought leadership programs, including webinars and cybersecurity hot-topic campaigns
Select and manage third-party publishers and vendors to expand reach through content syndication, custom content, and editorial webinars
Partner with database and marketing operations teams on audience segmentation, targeting, and messaging strategies
Leverage performance reporting to analyze lead conversion, pipeline impact, and campaign effectiveness
Manage budgets and adhere to finance, procurement, and vendor management policies
Build strong cross-functional relationships and proactively pitch strategic campaign ideas across PR, social, web, product marketing, field marketing, sales, sales enablement, solution engineering, and customer teams
Qualification
Required
10+ years of experience in B2B marketing, preferably in technology or cybersecurity
Experience in channel-driven environments and working with partners
Background in Managed Security Services (MSS) or managed offerings is a must
SaaS experience preferred; cybersecurity experience is a bonus
Familiarity with project management tools such as JIRA and Confluence
Proficiency with SFDC and intent platforms such as Demandbase (or equivalent)
Experience with webinar and virtual event platforms (e.g., BrightTalk, ON24, WebEx)
Strong collaboration, communication, and presentation skills
Proven ability to drive cross-functional execution and measurable outcomes
Located on the East Coast or willing to work East Coast hours
Company
SonicWall
SonicWALL provides network, content, web, and email security, remote access, and business continuity solutions.
1001-5000 employees
H1B Sponsorship
SonicWall has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (10)
2024 (16)
2023 (13)
2022 (8)
2021 (22)
2020 (19)
Funding
Current Stage
Late StageTotal Funding
unknown2016-06-20Acquired
Leadership Team
Jason Carter
Senior Vice President and Channel Chief
Michael Crean
Senior Vice President Managed Security Services
Recent News
Help Net Security
2025-12-17
2025-12-10
Company data provided by crunchbase