Synergy Interactive ยท 3 days ago
Senior Manager, Loyalty & CRM
Atlanta, GA
Contract
Onsite
Senior Level
$55/hr - $65/hrSynergy Interactive is seeking a Senior Manager, Loyalty & CRM who will lead loyalty and customer relationship marketing programs. This role is responsible for strategy, planning, execution, and continuous improvement of campaigns, ensuring personalized experiences through various digital channels.
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Hiring Manager
Dana McLaughlin
Responsibilities
Define and implement loyalty strategies that drive member acquisition, engagement, and long-term retention
Lead the development of targeted initiatives including gated promotions, gamified experiences, enrollment incentives, and bonus point programs
Stay current on loyalty, personalization, and CRM trends, sharing best practices across marketing and digital teams
Design and refine lifecycle journeys to grow and retain members, partnering with analytics, merchandising, and brand teams on segmentation, offers, and creative direction
Set strategy and oversee execution across email, push notifications, in-app messaging, and SMS channels
Partner with promotions and merchandising teams to align couponing and offers with the in-app experience
Own the planning calendar for loyalty offers and personalized messaging across all owned channels
Use behavioral, transactional, and contextual data to build audience segments and targeting rules
Ensure campaigns are launched accurately and on schedule, including audience setup, offer configuration, and delivery
Oversee CRM workflows and canvases, including build, QA, and deployment, as well as loyalty-platform offer setup and validation
Provide final review and approval of all campaigns and offers prior to launch to ensure quality and brand consistency
Work closely with product leaders to prioritize features and data enhancements that improve personalization and digital experiences, and support user acceptance testing
Communicate campaign plans and results to mobile, operations, support, and merchandising teams to align execution
Collaborate with IT, finance, creative, merchandising, and agency partners to deliver programs on time and within budget
Partner with analytics teams to define success metrics and evaluate performance, including engagement, margin, and profitability
Apply insights to refine future campaigns and increase marketing efficiency
Identify opportunities to streamline processes and enhance personalization capabilities
Coach and develop two direct reports responsible for technical campaign and offer execution
Lead the migration from a legacy loyalty system to a new platform, ensuring minimal disruption to customers
Troubleshoot campaign or offer issues, assess impact, and implement corrective actions quickly
Manage agency relationships and oversee associated spend
Qualification
Required
Experience in leading loyalty and customer relationship marketing programs
Proficiency in modern marketing technology platforms such as Braze, third-party loyalty systems, and analytics tools
Ability to define and implement loyalty strategies that drive member acquisition, engagement, and long-term retention
Experience in developing targeted initiatives including gated promotions, gamified experiences, enrollment incentives, and bonus point programs
Knowledge of loyalty, personalization, and CRM trends
Experience in designing and refining lifecycle journeys to grow and retain members
Ability to set strategy and oversee execution across email, push notifications, in-app messaging, and SMS channels
Experience in using behavioral, transactional, and contextual data to build audience segments and targeting rules
Ability to ensure campaigns are launched accurately and on schedule
Experience in overseeing CRM workflows and canvases, including build, QA, and deployment
Ability to provide final review and approval of all campaigns and offers prior to launch
Experience in working closely with product leaders to prioritize features and data enhancements
Ability to communicate campaign plans and results to various teams
Experience in collaborating with IT, finance, creative, merchandising, and agency partners
Ability to partner with analytics teams to define success metrics and evaluate performance
Experience in coaching and developing team members
Ability to lead the migration from a legacy loyalty system to a new platform
Experience in troubleshooting campaign or offer issues and implementing corrective actions
Ability to manage agency relationships and oversee associated spend
Company
Synergy Interactive
Synergy Interactive is a forward-thinking staffing firm that ignites innovation by connecting visionary companies with elite AI and digital talent.
Founded in 2008
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
B
Blake Bhatia
CEO, Founder
Company data provided by crunchbase