Sanofi · 2 days ago
Global Brand Manager - Implementation and Training - Beyfortus - RSV Franchise
Sanofi is an R&D-driven, AI-powered biopharma company committed to improving people’s lives. The Global Brand Manager will focus on the Beyfortus brand, bridging global strategy and local execution, while leading marketing initiatives and training programs to ensure effective implementation across markets.
Health CareLife SciencePharmaceuticalTherapeutics
Responsibilities
Global Marketing Implementation: Lead the translation of global marketing strategies into executable programs across existing Beyfortus markets, and upcoming Beyfortus launches. Gather and synthesize field insights to identify implementation gaps and opportunities for optimization. Partner with market lead and markets to ensure they have the necessary tools, training, and resources to execute effectively at the customer level
Training Excellence & Capability Building: Design, develop and deliver comprehensive interactive digital learning platform & training programs that enable country teams to master our global marketing strategies and effectively engage with customers. Create implementation playbooks and training modules that build both strategic understanding and tactical execution capabilities. Establish mechanisms to measure training effectiveness and implementation success
Implementation Planning & Feedback Loop: Serve as the primary liaison between global strategy development and local execution teams. Collect, analyze and integrate market feedback to refine global assets and approaches. Identify implementation challenges early and collaborate with global teams to develop practical solutions that work across diverse market contexts
Asset Development & Optimization: Collaborate with global marketing teams in developing customer-facing assets with a focus on implementation effectiveness and field impact. Ensure all marketing materials, messaging frameworks, and tactical approaches are optimized for local execution. Coordinate testing and refinement of assets based on field performance data and market feedback
Annual Franchise Brand Meeting(s): Lead the planning and execution of the annual training meetings with a focus on implementation readiness. Develop curriculum that equips countries with both strategic understanding and practical execution capabilities. Ensure key markets leave with clear implementation plans and tools that are embedded into their local point of action cycles for the upcoming season. Support market in executing our strategies post meeting
Cross-Functional Implementation Coordination: Partner with medical affairs, market access, commercial operations and other key functions to ensure cohesive implementation of cross-functional strategies. Identify and address cross-functional dependencies that impact successful market execution. Foster collaborative problem-solving across functional boundaries
Qualification
Required
Demonstrated experience in translating complex marketing strategies, market insights into practical, executable plans
Proven ability to bridge the gap between global strategic vision and local tactical execution
Strong background in developing and delivering effective innovative training programs
Experience in creating implementation playbooks, conducting workshops, and building capabilities across diverse teams
Minimum 1-2 years of field or customer-facing experience required, providing firsthand understanding of implementation challenges and customer engagement realities
At least 4 years in marketing positions in the pharmaceutical industry; local/country marketing experience is strongly preferred
Experience with global product launches is essential
Demonstrated success in supporting product launches with a focus on implementation excellence and execution at the market level
Experience in vaccines is preferred; pediatric vaccine or drug marketing experience is a plus
Strong transversal management skills with proven ability to build relationships and collaborate effectively across functions, regions, and organizational levels
Exceptional written and verbal communication skills, with the ability to simplify complex concepts for diverse audiences
Experience developing clear, actionable training materials and implementation guides
Ability to gather, synthesize and act on feedback from diverse stakeholders to continuously improve implementation approaches and assets
Demonstrated flexibility in adjusting implementation strategies to accommodate various market conditions, cultural contexts, and resource levels
Bachelor's Degree required; business education and/or scientific background preferred
Fluency in English is required; additional languages are a plus given the global nature of the role
Minimum of 7 - 8 years of marketing and sales experience
30% domestic and international travel
Preferred
Experience in vaccines is preferred; pediatric vaccine or drug marketing experience is a plus
Business education and/or scientific background preferred
Additional training or certification in adult learning methodologies is a plus
Benefits
High-quality healthcare
Prevention and wellness programs
At least 14 weeks’ gender-neutral parental leave
Company
Sanofi
Sanofi is a global biopharma company focused on prescription drugs, vaccines, and treatments for chronic, rare, and infectious diseases.
H1B Sponsorship
Sanofi has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (101)
2024 (68)
2023 (59)
2022 (78)
2021 (38)
2020 (38)
Funding
Current Stage
Public CompanyTotal Funding
$6.97BKey Investors
Blackstone Life SciencesEvotec
2025-10-28Post Ipo Debt· $3B
2025-06-17Post Ipo Debt· $1.74B
2025-03-05Post Ipo Debt· $1.59B
Recent News
2026-01-16
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