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Optimum Sports · 12 hours ago

Associate Director, Data Operations

New York

Full-time

Hybrid

Senior Level, Lead/Staff

$70K/yr - $125K/yr

8+ years exp

Omnicom Media Group (OMG) is a media services division of Omnicom Group Inc., focused on delivering transformational experiences for consumers, clients, and talent. The Associate Director of Data Operations will ensure agency and client teams have access to accurate data for critical business decisions, leveraging AI and data quality to optimize performance and reporting solutions.

AdvertisingBrand MarketingMarketingPublic RelationsSports

Responsibilities

Leverages mastery of tools, systems, workflows, and teams to guide and evolve the team – streamlining and designing our most complex processes, suggesting organizational design and responsibilities, and leading implementation or selection of new partners or vendors

Support the design and execution of our most complex projects

Lead the design and implementation of taxonomy and naming conventions

Enforce governance and high data quality standards

Sees business impact beyond team and function, connecting prioritization and work delivery to broader Annalect, Omnicom Group, and client goals

Expert-level knowledge across the firm, with the ability to connect dots and grow the overall bench knowledge/strength of the team

Support the client and agency in data quality and use of data for better decision-making

Drive rapid development of innovative campaign reporting solutions

Support the business lead for campaign reporting, providing requirements to the product organization that address campaign reporting needs across Omnicom networks and agencies

Ensure the capability delivers on-demand access to agency teams and clients in a manner that facilitates intuitive understanding and sound decision-making, be it through dashboards, reports, data services, or analytic environments

Support the engagement model across OMG functions and teams, including defining a process for the roll-out

Support defining and managing technology-driven processes that enable efficient access to usable data for analysis and presentation to empower agency teams to make informed decisions about their client’s business in support of both U.S. and global accounts

Support the development of business cases and transition campaign reporting delivery to the organization

Operate as an extension of offshore Annalect teams to support the successful delivery of campaign data solutions

Provide expertise across data sources to drive the development of governance solutions (processes, technologies, etc.) to ensure achieving service level performance across accuracy, completeness, timeliness, and access rights

Qualification

Data OperationsBusiness IntelligenceAdvertising TechnologyProject ManagementData QualityCloud TechnologiesSQLCommunicationCreativityProblem Solving

Required

BS/BA or MS in Business, Marketing, Statistics, Mathematics, Data Science, Information Systems, Computer Science, Engineering, or a relevant field

8+ years' experience in marketing science, advertising analytics, data operations, business intelligence, or campaign insights, ideally in a media or agency environment

6+ years in marketing agency or directly working with marketing data – ideally focusing on paid media

Proficiency with advertising technology platforms and data quality/transformation tools is required. Experience with DBT or Great Expectations preferred

Knowledge of cloud technologies and project management tools is required. Experience with Starburst, Smartsheet, and/or JIRA preferred

Expert in business intelligence technologies; direct use of PowerBI or Salesforce Marketing Cloud Intelligence (f/k/a Datorama) is required. Experience with Tableau or Looker

Experience with programming/query languages for business intelligence purposes, including fluency in SQL, is strongly preferred. Familiarity with Python, JavaScript, or DAX is preferential

Ability to influence and manage cross-functional teams without formal authority; extensive involvement on projects including offshore, technology, operations, vendor, or agency teams required

Ability to oversee all stages of the Customer Lifecycle (Awareness, Conversion, Purchase, Activation, Renewal, and Referral) and distill technical information for non-technical audiences preferred; demonstrated success working with global, analytics, and client teams required

Excellent communications skills; experience communicating across functional groups and leadership teams with varying degrees of technical background preferred