Butler/Till · 1 week ago
Director, Integrated Planning
Rochester, New York Metropolitan Area
Full-time
Hybrid
Director/Executive
$81K/yr - $114K/yr
10+ years expButler/Till is a marketing agency seeking a Director of Integrated Planning to lead a team in delivering high-quality planning outputs and innovative strategies for clients. The role involves coaching team members, collaborating cross-functionally, and acting as a trusted marketing strategist to drive business growth and enhance campaign performance.
Marketing
Responsibilities
Coach direct reports towards development of a connective communication plan strategy based on the needs of the clients’ business, fostering an innovative planning mindset, and advancing the media expertise of your team
Teach the importance of natural curiosity to your team, leveraging your “outside perspective” to elevate strategic planning deliverables
Present Butler/Till solutions through a compelling, storytelling lens to stakeholders (internally and externally)
Actively lead strategic planning activities and brainstorming sessions alongside Client Lead(s) and Client team(s)
Identify and lead the development of Department-wide training initiatives, as deemed appropriate by Department Head
Participate in cross-functional team brainstorming and innovative problem solving to improve campaign performance and/or capitalize on marketplace opportunities
Consistently seek feedback across functions to measure and improve team’s performance against broader client vision and Butler/Till initiatives
Forge partnerships with Directors from Channel, Analytics, Account Management, and Operations, partnering with them to regularly assess and provide recommendations to functional processes, optimizing towards effectiveness and removing barriers that negatively impact quality and results
Support development of relevant client and external agency relationships, as outlined by Account Director(s)
Serve as an escalation point for client(s) and Account Director(s) when addressing client feedback and/or team challenges, in partnership with the Associate Director
Be a trusted marketing consultant for Clients and Account Director(s) through a showcased understanding of the Clients’ category, competition, and audience
Support Account Director(s) with pursuit of expanded scope offerings, through the lens of the overarching campaign strategy and understanding of the Accounts’ macro vision
Engage cross-functional team in forward-looking planning, recommending innovative opportunities for your portfolio
Share learnings and quality work deliverables across your portfolio within department meetings, encouraging reapplication across Planning team members facing similar challenges
Support team in providing consistent, confident strategy point of view and leadership across larger Planning initiatives (e.g., annual planning, strategic set-up of reoccurring deliverables, complex reporting instances, etc.)
Represent portfolio work in case studies and industry award submissions, leveraging team resource(s) as necessary to pull-through submission needs
Accountable to ensuring a consistent knowledge across the team of landscape evolution, identifying gaps in key trend/industry perspectives to escalate as department-wide training opportunities
Proactively manage talent plans within your client portfolio. Assess, hire, on-board, and grow role-appropriate talent
Manage a team of Associate Director(s), Manager(s), and Planner(s) as dictated by the scope of your portfolio; setting clear, outcome-based performance goals by title and development plans for direct reports
Support in executing the action plan that helps contribute to department-wide engagement goals
Provide effective feedback that enables employees to improve and work toward goals, while seeking feedback from team to enable inclusion and continuous improvement
Provide opportunities for growth and development, strategically planning and actively seeking opportunities to acknowledge, promote, and appreciate the team, individual contributions, and cross-functional partners
Remove barriers to enable team outcomes
Ability to tailor 1:1 coaching with a specific business outcome in mind
Lead onboarding of new clients within client portfolio
Contribute to net new business opportunities for the Agency through participation in defining of strategy for new business pitches, external presentation to prospective clients, creating connections at industry events (where relevant), and other support at the discretion of new business lead
Ability to travel – varies by client. Hiring manager will clearly articulate travel requirements for account (s); subject to change based on the dynamic needs of individual clients
Qualification
Required
Degree in Communication, Media, Marketing, Public Relations, or a related field
10+ years' experience in Integrated Planning or another strategic facing role in marketing, advertising, media, and communications
5+ years' of direct managerial experience
Demonstrated leadership in mentoring and training larger-scale teams on key Planning concepts (e.g., building actionable insights from research, how to write strategic communications plans, storytelling, etc.)
Compelling and persuasive storyteller, both in written and verbal presentations/deliverables
Expertise in analyzing campaign data, performance analytics, and delivering insights – inclusive of third-party measurement solutions (e.g., brand lift studies, test/control reporting, etc.)
Experience working in an agency setting and cross-functional working-knowledge base, across media, creative, analytics, account, and client teams
Experience with fostering organic growth and successfully partnering with account service teams to introduce new services to client organizations
Mastered use of Microsoft Office products, including Word, Excel, and PowerPoint
Preferred
Experience with industry-specific third-party measurement partners, as relevant for the portfolio (e.g., IQVIA, Crossix for Healthcare portfolio)
Experience with Microsoft PowerBI, project management tools, and media planning programs
Intermediate knowledge and experience in media buying platforms and concepts, in support of cross-functional collaboration and barrier removal
Company
Butler/Till
Butler/Till is a media agency that knows the difference between impressions and connections.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Kimberly Jones
Chief Executive Officer
Scott Chapman
Chief Financial Officer
Recent News
2026-01-21
2026-01-06
Rochester Business Journal
2025-12-27
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