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Northwestern Mutual · 4 days ago

Marketing Manager

Los Angeles, CA

Full-time

Onsite

Mid, Senior Level

5+ years exp

Northwestern Mutual is seeking a Marketing Manager to provide consulting, direction, and guidance on marketing and public relations efforts. The role involves creating and implementing strategic marketing plans, delivering training, and overseeing various marketing initiatives to enhance brand awareness and client experience.

AdviceConsultingEmployee BenefitsFinanceFinancial ServicesInsuranceLife InsuranceWealth Management

Hiring Manager

Kyle King

Responsibilities

Co-create and implement a strategic Marketing and Media Relations Plan, complete with goals and budget, for the firm

Deliver marketing education and training (workshops and webinars) to advisors

Perform graphic design, including creation of invites, flyers, PowerPoint decks, and advertisements, as needed

Provide internal writing, editing, and communication services

Curate monthly Manager Partner newsletter for network office

Post marketing-related content on Managing Partner’s’ social media

Maintain and update website

Monitor marketing budget for NO and facilitate budget reimbursement process with HO marketing partners

Adhere to marketing compliance standards

Oversee NM Digital Leads Program to drive revenue for the firm

Liaison with headquarters marketing partners on Private Client Group work and other marketing opportunities

Lead Marketing Engagement Program (MEP) and Marketing Mentorship Program (MMP)

Provide leaders and subscribers with customized coaching, consulting, strategic direction, expert guidance, and accountability on key marketing strategies and tactics

Provide MEP subscribers with hands-on marketing services, including event logistics, ghostwriting, flyers, target market sponsorships, advertising, marketing collateral and decks, and vendor research

Provide 1-on-1 comprehensive marketing training to MEP subscriber staff

Oversee new subscriber onboarding experience

Provide support on concept, planning, and execution of client experience events for advisors to strengthen client relationships and meet warm referrals

Build out and promote the Northwestern Mutual brand locally to enhance awareness and receptivity within target audiences, both internally and externally

Stay up to date on all Northwestern Mutual brand messaging and create consistency at a local level

Execute on the nomination and pitch process of accolades and brand stories, across a range of platforms, to promote local office presence, enhance advisor visibility, and improve engagement

Create, edit, and update select promotional materials such as brochures, flyers, monthly newsletter, and promotional videos

Ghostwrite select articles for publication, as well as select social media posts

Curate quarterly social media and website suggested content for all advisors

Work with recruiting team on creation of recruiting collateral and branding the NM career opportunity

Liaison with Home Office marketing partners on public relations efforts for advisors and firm

Qualification

Marketing experienceGraphic designWebsite designBrandingPublic relationsDigital media expertiseMicrosoft applicationsAnalytical thinkingCreativityCommunication skillsOrganizational skillsLeadership ability