Apply on Employer Site

Aetrex, Inc. · 1 day ago

Digital Marketing Manager

Teaneck, NJ

Full-time

Onsite

Senior Level

5+ years exp

Aetrex, Inc. is a global leader in comfort footwear and orthotics, known for merging innovative foot-scanning technology with premium design. They are seeking a hands-on Paid Digital Marketing Manager to drive their paid acquisition strategy, manage multi-channel campaigns, and optimize performance to fuel growth and revenue expansion.

Health CareManufacturing

Responsibilities

Own Paid Acquisition: Plan, launch, and optimize paid campaigns across Meta, Google, YouTube, TikTok, Pinterest, and Connected TV

Performance Management: Track KPIs like ROAS, CPA, and LTV with precision; identify scaling opportunities while improving efficiency

Creative Testing: Collaborate with internal creative teams to develop ad variations that drive conversion and reflect Aetrex’s tech-meets-comfort brand identity

Cross-Channel Growth: Build cohesive, full-funnel paid strategies that integrate storytelling, technology, and product launches

Analytics & Attribution: Manage tracking, pixels, and attribution tools across Shopify, GA4, and ad platforms to ensure accurate performance measurement

Budget Optimization: Own daily budget pacing and forecasting; make agile decisions to maximize paid ROI

Connected TV Expansion: Lead testing and scaling of CTV channels (MNTN, Tatari, YouTube TV, Hulu, etc.) to expand reach and brand visibility

Competitive & Trend Analysis: Stay ahead of industry trends, algorithm updates, and creative best practices within footwear, health, and lifestyle categories

Qualification

Paid media experienceCampaign managementAnalytics & AttributionCreative testingBudget optimizationAudience segmentationProgrammatic advertisingCommunicationSelf-starterCollaborative mindset