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dentsu · 19 hours ago

Associate, Planning

New York

Full-time

Onsite

New Grad, Entry Level

$39K/yr - $53K/yr

0+ years exp

Dentsu is a modern marketing solutions company that helps clients navigate and thrive in a world of change. The Media Planner will be responsible for tactical communications planning, managing daily client interactions, and supporting the senior media team with insights and recommendations.

AdvertisingInformation ServicesMarketing

Responsibilities

Aid in the creation of client media communication plan goals

Create and maintain media plans, flowcharts, buying guidelines, testing plans and results analysis, budget summaries, plan delivery and reports

Contribute to all communication opportunities relevant to assigned brand/category

Write POVs and evaluate new media types and outlets

Support Communications Planning Supervisor in the collection and evaluation of syndicated consumer and media usage information

Compile reports of competitive market and media information for each brand or category

Support ACPD/CPS as a facilitating contact point for client’s internal media staff and the primary contact point to client’s brand staff when media issues are discussed

May oversee the work of Assistant Communication Planners, ensuring that all deliverables are error free before they are submitted to Supervisors/clients

Manage daily client interaction

Handle expectations of clients and deliverables

Assist Supervisor in advising clients on the best ways to integrate media into their advertising and marketing programs

Assist Supervisor in growing business opportunities within current clients

May inform client and team of new opportunities or issues

Participate and lead, if appropriate, face-to-face client and vendor meetings

Build relationships with internal and external teams

Produce well-considered ideas and solutions