Camunda · 1 week ago
Senior Enterprise Account-Based Marketing Manager - AMER
Camunda is the leader in enterprise agentic automation, and they are seeking a Senior Enterprise Account-Based Marketing Manager to design, execute, and scale ABM programs targeting their most important customer and prospect accounts. This role involves orchestrating targeted programs that engage complex buying committees and drive measurable revenue impact.
Enterprise SoftwareInformation TechnologySaaSSoftware
Responsibilities
Own ABM strategy for priority target accounts
Build and execute ABM plans for a portfolio of global enterprise accounts (new logo and expansion)
Define the right mix of 1:1, 1:few, and 1:many motions based on account potential, buying stage, and regional nuances
Partner with sales to align on account selection, coverage model, and success criteria
Develop a strong understanding of our ideal customer profile (ICP), key verticals, and primary use cases
Map buying centers and personas within target accounts and document business drivers, pain points, and triggers
Leverage intent data, behavioral signals, and sales insights to continuously refine targeting and messaging
Create integrated journeys that combine digital, events, and 1:1 experiences (e.g., personalized content, executive programs, direct mail, industry roundtables, roadshows, field events)
Orchestrate tactics across channels such as email, paid media, web personalization, social, ADR outreach, and partner channels
Work with creative, content, and product marketing to build persona- and account-relevant messaging, assets, and offers
Partner closely with field marketing to scale your programs, working with them as an executive engine along with being a feedback loop
Operate as the marketing counterpart to regional sales leaders and account teams for your accounts
Build and maintain account plans jointly with sales, including goals, plays, and contact strategies
Collaborate with Customer Success to drive adoption, expansion, and advocacy within existing customers
Use ABM and intent platforms (e.g., 6sense), marketing automation, and CRM data to identify in-market accounts and orchestrate plays
Implement ABM frameworks (e.g., coverage, awareness, engagement, conversion, expansion) to structure your programs and reporting
Continuously test, measure, and optimize programs based on funnel performance and ROI
Own ABM performance reporting for your accounts, including pipeline creation, acceleration, deal velocity, win rates, and expansion
Build clear dashboards and narratives that show what’s working, what’s not, and where to double down
Regularly present results and recommendations to marketing and sales leadership
Qualification
Required
5–8+ years of B2B marketing experience, with at least 3 years focused on enterprise ABM or field marketing for complex, multi-stakeholder deals
Proven track record running successful ABM programs in a global, B2B software/SaaS environment targeting large enterprises
Experience partnering closely with enterprise sales teams; comfortable working with regional and global GTM structures
Strong grasp of ABM strategies, frameworks, and tactics across 1:1, 1:few, and 1:many motions
Hands-on experience with ABM platforms (e.g., 6sense, Demandbase, Terminus) and marketing automation/CRM tools (e.g., Marketo, HubSpot, Salesforce)
Ability to translate account insights into concrete campaigns, plays, and personalized experiences
Excellent program management skills; able to manage multiple regions, accounts, and stakeholders simultaneously
Strong written and verbal communication skills; comfortable influencing senior sales leaders and presenting to executives
Highly data-driven, but biased toward action and iteration rather than perfection
Collaborative and low-ego; you enjoy building strong relationships with Sales, SDR, Product Marketing, and Partners
Strategic thinker who can zoom out to see the big picture and zoom in to execute the details
Comfortable operating in a global, fast-changing environment with competing priorities
Ability and/or willingness to use our product
Benefits
Remote & Flexible: Work from anywhere with the setup that suits you, home office budget, co-working space support, and flexible time off to recharge when you need it.
In Person Connection: We invest in meaningful face time through our Annual Kickoff (Vienna in 2025, Madrid in 2026!), team offsites, and Camundi Connection Budgets, including contributing to meetups while travelling,, and local gatherings with fellow Camundi.
Health & Wellbeing: Access locally tailored healthcare, Modern Health for global mental wellbeing, and an annual fitness reimbursement.
Financial Security: Retirement and pension plans (often with company contributions), plus life and disability insurance where relevant.
Professional Growth: Up to $/€/£1,000 per year for self-driven learning: courses, certifications, books, you decide!
Company
Camunda
Camunda is the leader in enterprise agentic automation, orchestrating complex business processes.
Funding
Current Stage
Late StageTotal Funding
$126.22MKey Investors
Insight PartnersHighland Europe
2021-03-22Series B· $97.84M
2018-12-05Series A· $28.37M
Recent News
2026-01-16
SalesTech Star
2025-12-02
Company data provided by crunchbase