Forsyth Barnes · 5 days ago
Senior Manager, Ecommerce Analytics - Ref: 194381
New York, United States
Full-time
Hybrid
Senior Level
$170K/yr - $170K/yrForsyth Barnes is partnering with a leading retail organization to find a Senior Manager in Ecommerce Analytics. This role will lead and transform the company's understanding of e-commerce performance by owning the analytics vision and driving insight-led decisions across various teams.
E-CommerceFinTechManagement ConsultingRecruitingSports
Responsibilities
Own the digital analytics strategy across website, marketing, and merchandising
Champion a conversion funnel and user journey mindset across the organization
Audit and improve website event tracking using Google Analytics 4 and Google Tag Manager
Ensure the right events and signals are being captured to support high quality analysis
Design analytics ready data structures from raw clickstream and event level data
Work closely with data engineering to turn unstructured session data into usable analytical tables
Build executive facing dashboards and reporting for senior leadership
Partner with marketing, merchandising, and technology teams to drive insight led decisions
Introduce more advanced digital analytics over time, including segmentation, attribution, and promotional analysis
Lead and mentor an e commerce analytics team, starting with one direct report and growing over time
Act as a visible analytics leader, presenting insights and recommendations to senior stakeholders
Qualification
Required
Deep experience in e commerce or digital analytics within an online retail environment
Strong understanding of website analytics, tagging strategies, and conversion funnels
Hands on experience with GA4, GTM, and event based analytics data
Strong SQL skills and experience working with large scale analytics data in a warehouse environment
The ability to translate raw event data into structured, business friendly datasets
Proven experience building dashboards and analytics used by executives
Strong business intuition around digital marketing, merchandising, and online performance
Confidence pushing best practice and influencing teams that are not yet data mature
Clear, structured communication and strong data storytelling skills
Experience leading analysts or small analytics teams
Benefits
Benefits
Company
Forsyth Barnes
Specialists in mid to executive level appointments across FinTech, eTail and Sports & Entertainment industries.
Founded in 2016
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Scott Parsons
Managing Partner
Recent News
Company data provided by crunchbase