Recruiterthon LLC · 12 hours ago
Lead Analytics Engineer (mParticle)
Recruiterthon LLC is seeking a Lead Analytics Engineer who will focus on analytics implementation and development. The role involves guiding best practices, building data pipelines, and collaborating with teams to ensure robust analytics foundations.
Responsibilities
Build and maintain backend services and APIs using PHP/Laravel or Node.js
Develop lightweight frontend interfaces and internal tools using React
Support ingestion pipelines and microservices that enable analytics and CX data flows
Ensure secure and scalable data movement across systems
Lead the implementation of event instrumentation, user behavior tracking, and data collection strategies for mParticle and Mixpanel
Define and configure data schemas, identity resolution rules, and event attributes within CDP platforms
Partner with CX, product, and analytics teams to translate tracking requirements into high-quality technical execution
Support funnel tracking, conversion measurement, and end-to-end customer journey instrumentation
Build and manage paid media audiences using mParticle/Mixpanel integrations (Meta, Google, TikTok, DV360, etc.)
Configure audience segmentation, data sync rules, and activation logic
Ensure accuracy, governance, and compliance in audience delivery workflows
Deploy and manage applications on AWS or GCP (baseline cloud proficiency)
Utilize cloud services for hosting, storage, and operational workflows
Support CI/CD pipelines and automated deployment processes
Provide technical guidance to junior engineers and analytics implementation teams
Establish best practices for tagging, SDK usage, data quality, and integration architecture
Participate in solution design, code reviews, and technical documentation
Act as a key liaison across engineering, analytics, CX, and marketing teams
Troubleshoot data quality, API, SDK, and integration issues
Maintain clean documentation for architectures, tracking setups, and implementation logic
Stay updated with modern MarTech, CDP, and analytics engineering trends
Qualification
Required
6–10 years of experience in engineering, analytics implementation, MarTech, or related technical roles
Deep understanding of mParticle, Mixpanel, or similar CDP/analytics platforms
Understanding of PHP (Laravel) or Node.js, along with basic React proficiency
Experience with event schemas, SDK implementation, data contracts, tagging, and tracking strategies
Familiarity with paid media audience activation and MarTech ecosystem integrations
Knowledge of relational/NoSQL databases and cloud platforms (AWS/GCP)
Strong debugging, analytical, and communication skills
Proven ability to lead technical implementation and collaborate across functions
Preferred
Exposure to containerization (Docker; Kubernetes is a plus)
Company
Recruiterthon LLC
An Organisation is only as good as its people.
Funding
Current Stage
Growth StageCompany data provided by crunchbase