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Intellibright · 2 days ago

Senior Manager, Marketing Analytics & Data Engineering

Austin, TX

Full-time

Hybrid

Mid, Senior Level

$114K/yr - $150K/yr

6+ years exp

Intellibright is a performance driven digital marketing agency focused on accountability and client partnerships. As the Senior Manager of Marketing Analytics & Data Engineering, you will own the analytics infrastructure that connects marketing activities to business outcomes, ensuring data accuracy and scalability.

AdvertisingConsultingFuneralsHealth CareHome ServicesInternetMarketing

Growth Opportunities

H1B Sponsor Likely

Responsibilities

The evolution of Intellibright's marketing and revenue analytics infrastructure, ensuring scalability, reliability, and clarity

End to end ownership of the analytics and reporting ecosystem, including data integrity, pipelines, models, dashboards, and documentation

Design and maintenance of data pipelines from ad platforms and CRMs into BigQuery

Canonical data models that connect marketing events to pipeline, sales, and revenue

Validation of data flows and transformations to ensure accuracy and consistency across systems

Trusted source of truth for performance data across Paid Search, SEO, Paid and Organic Social, Display, Connected TV, Web, CRM, and offline conversions

Delivery of modeled data into visualization tools that power executive dashboards and internal reporting

Expansion of full funnel reporting frameworks that reinforce revenue accountability for clients and internal teams

Partnership with the Chief Digital Officer and senior leaders to prioritize analytics and engineering initiatives

Support of QBRs and strategic planning through trusted, defensible performance insight

Evaluation and optimization of analytics tooling including GA4, Looker Studio, BigQuery, CRM integrations, and attribution frameworks

Identification of opportunities to automate workflows, improve reliability, and reduce manual effort

Establishment of documentation, standards, and best practices for analytics and data engineering

Qualification

Marketing analyticsData engineeringBigQueryGoogle Cloud PlatformData pipelinesAttribution modelingFivetranZapierLooker StudioCloudflareGitHubMulti-client experience

Required

6 to 9 years of experience in marketing analytics, data engineering, or performance intelligence

Hands on experience building and maintaining data pipelines into BigQuery

Deep understanding of marketing and revenue data across paid, organic, web, and CRM systems

Strong fluency in Google Cloud Platform

Experience with Fivetran, Zapier, Looker or Looker Studio, Cloudflare, and GitHub

Ability to design and maintain scalable data models and transformations

Strong understanding of attribution, funnel modeling, and measurement tradeoffs

Ability to translate technical systems into clear business insight

Comfort operating in a growing, evolving analytics environment

Preferred

Agency or multi client experience strongly preferred

Benefits

5 percent performance based bonus opportunity

100 percent company paid healthcare premiums including medical, dental, vision, and life

401(k) with 5 percent company match

28 days combined PTO and holidays plus two additional remote work weeks annually

Company

Intellibright

Internet Marketing Agency

Founded in 2009

Austin, Texas, USA

11-50 employees

https://www.intellibright.com

H1B Sponsorship

Intellibright has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2024 (1)