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Sharp Decisions · 11 hours ago

Search Engine Optimization/Generative Engine Optimization Manager

South San Francisco, CA

Contract

Hybrid

Senior Level

7+ years exp

Sharp Decisions Inc. is looking to hire a SEO/GEO Manager for a biotechnology company. In this role, you will lead the evolution of our organic discovery strategy, bridging the gap between traditional SEO and Generative Engine Optimization (GEO), while managing external agency partners to drive AI-ready content strategies.

B2BHuman ResourcesInformation TechnologyStaffing Agency

Senior Management

No H1B

Responsibilities

Advanced SEO & GEO Strategy Beyond Keywords: Move beyond traditional keywords to ensure search engines understand the relationships between our brands, conditions, and scientific data

Generative Engine Optimization (GEO): Lead the strategy for "Answer Engine Optimization." Audit and optimize content specifically for visibility in AI Overviews (AIO), ChatGPT, Claude, and Perplexity. Focus on citation authority, structured data, and content architecture

Technical Excellence: Oversee technical SEO health across client’s portfolio of sites using Google Search Console along with other tools to monitor and report issues with HTML markup and structured data. Drive implementation of advanced Schema markup (MedicalWebPage, Drug, FAQ) to speak the language of LLMs

AI Workstreams & Innovation AI Workflow Integration: Collaborate with agency partner to develop internal, compliant AI tools to simplify SEO tasks like metadata generation, site and AI search analysis

AI Search: Make content recommendations for conversational queries ("Is X drug covered by Medicare?" or "How does Y mechanism of action work?"), ensuring natural language processing (NLP) models can easily parse and retrieve our answers

Cross-Functional Leadership & MLR Navigation Regulatory Partnership: Act as the bridge between "Fast SEO" and "Safe Pharma." Work closely with the Medical, Legal, and Regulatory (MLR) teams to educate them on why certain SEO edits (e.g., FAQ, schema, content blocks) are necessary, while understanding the non-negotiable boundaries of FDA compliance

Education & Advocacy: Demystify GEO and AI search for brand marketers and senior leadership. Translate complex technical search concepts into business impact

Agency Management: Manage external SEO agencies, holding them accountable not just for traffic, but for engagement quality and entity sentiment. Coordinate all SEO/GEO work with internal web team

Qualification

SEO StrategyGenerative Engine OptimizationTechnical SEOSchema.org ProficiencyAI-driven Platforms OptimizationRegulatory KnowledgeInfluencing SkillsCommunication Skills