Apply on Employer Site

Chartis.io · 13 hours ago

Lead Insights Analyst

United States

Full-time

Remote

Senior Level, Lead/Staff

7+ years exp

Chartis.io is a Design, Marketing and Technology Consultancy that promotes collaboration and high standards of work performance. The Lead Insights Analyst will leverage expertise in digital marketing and analytics to generate actionable insights and provide data-driven recommendations for clients, collaborating with various stakeholders to enhance data flow and contribute to ongoing improvements.

AnalyticsConsultingMarketing

Responsibilities

Develop and implement a comprehensive analytics strategy to support the client’s business objectives

Define key performance indicators (KPIs) and develop dashboards and reports to track and measure performance against these metrics

Collect and analyze data from various sources, including internal and 3rd party systems, to identify trends and opportunities

Oversee and perform hands-on analysis. Access and consolidate data and derive actionable insights

Provide actionable insights and recommendations to stakeholders based on data analysis, helping them make informed decisions and drive business growth

Stay updated with the latest industry trends and advancements in analytics tools and technologies, and evaluate their potential to improve our data analysis capabilities

Support client data governance initiatives by establishing data quality standards, ensuring data accuracy, compliance, and implementing data security measures

Collaborate with client IT teams to ensure data infrastructure, systems, and tools are optimized to support efficient data collection, storage, and analysis

Assist in the on-going improvement of tagging and analysis related to GA4/Adobe

Effectively communicate complex analytical findings and insights to both technical and non-technical stakeholders through presentations, reports, and visualizations

Foster a culture of data-driven decision making

Qualification

Digital marketing analyticsGA4Adobe AnalyticsData manipulation languagesSQLVisualization toolsBusiness acumenClickstream analysisGoogle AdwordsProject management

Required

7-9+ years of experience in digital analytics, digital marketing analytics, and/or e-commerce analytics

Comprehensive knowledge of GA4 or Adobe analytics suite including: An understanding of the data flow from the data layer through Tag Manager to Google/Adobe Analytics and how to identify tagging inconsistencies

Power user of either GA4 or Adobe Analytics with complete understanding of enhanced ecommerce, segments, audiences, product lists, custom dimensions, events, and data imports

Clickstream analysis using Google BigQuery

Strong business acumen in finance, marketing, statistics, or project management and ability to understand business problems, develop hypotheses, design tests and learn

Experience with data manipulation languages is required (SQL, R, Python, etc.)

Solid SQL skills are required

Experience interacting directly with user experience, onsite search, merchandising, and/or digital marketing teams is desired

Familiarity with visualization tools and methodology (Looker, Power BI, Tableau)

Knowledge of Google Adwords, Google Doubleclick, or Clicktale is a plus

Academic background in analytics, statistics, marketing, business, or related field. Undergraduate college degree required; MA or MBA preferred