MedEvolve, Inc. · 3 days ago
Marketing Content Specialist
United States
Full-time
Remote
Entry, Mid Level
2+ years expMedEvolve is transforming the healthcare revenue cycle through intelligent automation and analytics. The Marketing Content Specialist will create compelling content to support brand initiatives, demand generation, and customer marketing, while translating complex technology solutions into engaging narratives for healthcare organizations.
ComputerSoftware
Responsibilities
Develop high-quality content that communicates MedEvolve’s value across the healthcare revenue cycle, including blogs, case studies, whitepapers, ROI summaries, product one-pagers, landing pages, and email sequences
Write content that supports the full customer journey—from lead > deal > new client > onboarding > adoption > expansion > advocacy
Translate product capabilities (e.g., AI-driven workflow automation, intelligent analytics, practice management software) into compelling value-based messaging
Collaborate with subject-matter experts to create industry insights, best practices, and success stories from MedEvolve clients
Develop content for multi-touch demand-gen campaigns aligned with key personas such as CEOs, CFOs, and Revenue Cycle Directors)
Support paid media, email nurtures, webinars, and events with persuasive, audience-specific messaging
Create content that drives pipeline growth and supports the full buyer journey
Conduct keyword research tailored to key healthcare RCM topics and MedEvolve’s product positioning
Optimize web content to increase organic traffic and search visibility
Monitor content performance and make data-driven recommendations to refine strategy
Partner with Sales and RevOps to create assets such as pitch decks, case studies, ROI narratives, and competitive comparison sheets
Support consistency across messaging used by SDRs, AEs, and onboarding teams
Help maintain a structured content library accessible to the GTM organization
Assist in product launch messaging, release notes, and feature announcements
Develop customer-facing content that increases adoption and highlights outcomes, including customer stories, testimonials, and video scripts
Manage the editorial calendar aligned with major campaigns, conferences (e.g., HFMA, MGMA), and product initiatives
Publish and manage content on MedEvolve’s website, LinkedIn, and email platforms
Ensure all content aligns with MedEvolve’s voice: clear, authoritative, and insight driven
Qualification
Required
2–5+ years of experience in content marketing, copywriting, or communications, ideally within healthcare, SaaS, or revenue cycle management
Strong writing and editing skills, with the ability to simplify complex technical or financial concepts
Familiarity with RCM terminology, workflow challenges, and healthcare decision-maker personas is a strong plus
Experience with SEO, content performance analytics, and content management systems
Comfortable collaborating with SMEs, sales leaders, and product teams in a fast-moving environment
Experience with tools like HubSpot, Canva/Adobe, and project management platforms
Preferred
Direct experience in healthcare revenue cycle, health IT, or healthcare fintech
Experience writing for B2B SaaS audiences
Ability to create basic visual content (graphics, short videos) to support written pieces
Familiarity with workflow automation, AI-driven insights, or performance optimization solutions
Company
MedEvolve, Inc.
MedEvolve empowers healthcare organizations with effective intelligence solutions that provide unmatched transparency, automation and accountability.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2025-11-11Acquired
2002-04-01Debt Financing
Leadership Team
Matthew Rolfes
President and CEO
Branden Barkema
Chief Revenue Cycle Officer
Recent News
Fierce Healthcare
2025-12-10
2025-12-05
Columbia West
2025-11-15
Company data provided by crunchbase