Walker Elliott ยท 2 days ago
Marketing Director-Consumer Packaged Goods
Henderson, NV
Full-time
Onsite
Director/Executive
8+ years expWalker Elliott has partnered with their client to find a Marketing Director specializing in Consumer Packaged Goods. The role involves leading the strategic vision and execution of brand and product marketing initiatives to drive growth through innovative positioning and insights.
Staffing Agency
No H1B
Hiring Manager
Kyle T. Mosley
Responsibilities
Develop and execute comprehensive marketing, brand, and product strategies aligned with corporate goals
Analyze market trends, consumer behavior, competitive activity, and economic indicators to inform marketing direction
Present data-driven recommendations to executive leadership, guiding product assortment and promotional strategy
Lead and optimize marketing research initiatives, translating insights into actionable strategies
Build brand equity and market share through innovative campaigns, digital engagement, and retail activation
Foster relationships with influencers, trade associations, and regulatory bodies to amplify brand presence and reputation
Oversee packaging design and rebranding initiatives, ensuring each product reflects brand identity and market relevance
Partner closely with R&D, Manufacturing, Supply Chain, and Sales to ensure seamless product launches and cross-functional alignment
Manage and develop the marketing team through mentorship, clear objectives, and professional growth opportunities
Oversee marketing budgets, analyze ROI, and ensure financial discipline across campaigns and initiatives
Qualification
Required
Bachelor's degree in Marketing, Business, or related field
8+ years of progressive marketing leadership experience within CPG or related consumer industries
Proven ability to lead teams, manage multiple brands, and deliver data-backed marketing strategies
Strong communication skills and executive presence in presenting to leadership
Analytical mindset, creative problem-solving ability, and expertise in consumer data tools and marketing analytics
Proficiency with modern marketing technologies and platforms (Google Analytics, CRM, digital campaign tools)
Preferred
Master's degree
Company
Walker Elliott
A leading provider of specialist recruitment services with in-depth experience across key industries .
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Neerav Parikh
Partner/Senior Recruiter-Upstream Oil & Gas
Company data provided by crunchbase