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MSL (Global) · 16 hours ago

Associate Director, Influencer and Social Strategy

NYC Metro Area

Full-time

Onsite

Senior Level, Lead/Staff, Director/Executive

$91K/yr - $154K/yr

6+ years exp

MSL is on a mission to enhance client influence and impact in the world. They are seeking an Associate Director, Influencer and Social Strategy to lead social and influence strategy for iconic brands, driving innovation and shaping strategic recommendations for brand social strategy and influencer models.

Communications InfrastructureConsultingPublic Relations

Responsibilities

Lead development of innovative, results-oriented, digital, social & influencer programs that compel consumers to action and drive business results

Staying current with the latest developments in consumer engagement campaigns; proactively integrating and advocating new technologies and opportunities

Agile and collaborative working style - demonstrated ability to work against tight timelines and part of cross-discipline agency and client teams

Prepare and present influencer strategies to internal teams and clients

Lead large scale influencer and digital activations

Demonstrate strong analytical skills and utilize analytic tools to effectively track and measure success of activations, as well as inform strategic optimization recommendations in real time and future planning

Effectively present data-based results, leveraging successes to build further work

Develop POV and recommendations for P&G and MSL

Establish and evolve best practices across influencer campaigns and teams; support digital skill building of teams

Qualification

Influencer marketingSocial media strategyDigital distributionConsumer marketingAnalytical skillsPublic RelationsClient relationsTime managementVerbal communicationWritten communication