Senior Content Strategist jobs in United States
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Vanguard · 2 months ago

Senior Content Strategist

positionMalvern, PA
timeFull-time
remoteHybrid
senioritySenior Level
date5+ years exp

Vanguard is a leading financial services company focused on the long-term financial wellbeing of clients. They are seeking a Senior Content Strategist to develop personalized digital experiences through compelling content and AI-powered workflows, collaborating with various teams to enhance content strategy and execution.

FinanceFinancial Services
badNo H1Bnote

Responsibilities

Develop and optimize content for emails, landing pages, and digital assets
Ensure voice and tone are consistent across all content formats
Create modular content blocks for dynamic personalization
Develop content frameworks that support personalization at scale
Map content to customer journeys, lifecycle stages, and audience segments
Collaborate on content governance, taxonomy, and tagging strategies
Partner with developers to build and test AI agents in Writer that support content creation, personalization, and deployment
Design and refine prompts for generative AI tools to ensure high-quality output
QA agent-generated content for tone, accuracy, and contextual relevance
Provide training data and feedback loops to improve agent performance
Work with engagement strategists and digital marketing managers to align content with journey logic and automation triggers
Collaborate with UX, data, and engineering teams to integrate content into digital experiences
Support experimentation and A/B testing to optimize content performance

Qualification

Content strategyPersonalization toolsAI agent developmentContent creationB2B experienceData analysisUser experienceFinancial servicesCollaboration

Required

5-7 years related work experience
Undergraduate degree or equivalent combination of training and experience
Expert content creator. Understands how to connect broader positioning to targeted content within digital channels
Proven ability to connect performance data to optimizations of content to reach business outcomes
Demonstrated ability in being able to personalize content based on data and research inputs
Familiarity with personalization tools like Adobe Target, Marketo, or similar tools
Able to navigate GenAI tools and a deep understanding of prompting techniques to get to quality outputs

Preferred

Three years in information architecture, user experience, content strategy, content design, or similar
Financial services industry experience is a plus
Experience working in a B2B environment preferred but not a requirement

Company

Vanguard

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Glassdoor3.7
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Check is a client-owned investment company that offers low-cost mutual funds, ETFs, advice, and related services.
dateFounded in 1975
location
Kelayres, Pennsylvania, USA
people-size10001+ employees
web-link
http://investor.vanguard.com/corporate-portal

Funding

Current Stage
Late Stage
Total Funding
unknown
Key Investors
ic@3401
2017-03-31Non Equity Assistance

Leadership Team

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Salim Ramji
Chief Executive Officer
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Andrew Maack
Principal, Head of US Equity Index Portfolio Management
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Recent News

IndiaTimes
MSTR stock jumps as Vanguard makes first $505 million investment in Strategy
2026-01-20
PR Newswire
Vanguard Appoints Natalie Lamarque as Chief Legal Officer
2025-09-05
citybiz
Vanguard Managing Director Karin Risi to Retire
2025-03-15
Company data provided by crunchbase