Guardian Life · 1 month ago
Paid Media Manager, B2B Demand Gen
New York
Full-time
Hybrid
Mid, Senior Level
$103K/yr - $170K/yr
5+ years expGuardian Life is a leading insurance company seeking a Paid Media Manager for their B2B Demand Generation team. The role involves leading and executing complex B2B paid media campaigns, managing multi-channel media strategies, and presenting insights to stakeholders.
DentalFinancial ServicesHardwareInsuranceLife Insurance
No H1B
U.S. Citizen Only
Responsibilities
Lead the strategy, execution and implementation of Account-Based Marketing paid media campaigns utilizing social media ad platforms (Facebook & LinkedIn), programmatic tools (Addaptive B2B, Demandbase) and ad serving and web analytics tools (Google Campaign Manager, Google Analytics)
Perform hands-on setup of complex, multi-audience campaigns within digital advertising platforms, including creative uploads, company targeting list management and oversight, campaign tracking and tagging, creative testing and optimizations. Oversee all data aggregation within campaign dashboards
Partner with team on creative development, ensuring proper communication of specs and delivery of final assets. Collaborate with Integrated Marketing team to develop full-funnel media strategies and campaigns. Partner with Marketing Insights US and Offshore teams to ensure data consistency and accuracy and prepare and deliver monthly campaign reports. Guide and mentor digital marketing colleagues from Guardian India team
Measure campaign success with performance metrics and present insights and recommendations to stakeholders in monthly meetings . Connect campaign to business goals, and create digital marketing analytics reports that tell a compelling story of the campaign and impact and develop optimization strategies. Optimize marketing investments based on data and best practices to maximize ROI
Leverage modern media strategies and ensure optimal allocation of media investment across channels and campaigns
Develop annual strategies for ABM campaigns that deliver upon business growth needs and present to senior leaders of Marketing teams. Ensure strategies align with budgets and align with business and marketing KPIs
Conduct research on market trends, brands, audiences and competitors, techniques to drive engagements and conversions. Be recognized as a paid media expert and thought leader and communicate industry best practices
Qualification
Required
Experience within insurance or other financial service-marketing industries that use multiple sales channels to deliver B2B demand generation
Minimum 5 years of hands-on specialized media buying experience with Facebook Ad Manager, LinkedIn Campaign Manager, Google Campaign Manager, Google Ads, Google Analytics, and data analytics tools
Proven experience in leading and creating media plans and strategies that deliver upon specific business goals
Knowledge of digital marketing tools including Accutics, Tableau, Funnel.io, Demandbase, Google Tag Manager
In-depth knowledge of working with large data sets, understanding of paid media KPI's and tying marketing metrics to business goals
Experience with A/B testing to inform advertising creative and website optimizations
Strong understanding of marketing strategy and how to create and implement a full-funnel advertising campaign
Experience in managing complex paid digital advertising campaigns and budgets
Strong attention to detail in managing and optimizing campaigns with numerous audience segments
Proven track record working with and managing multiple projects and clients and internal teams working on marketing campaigns and creative development
Experience with aligning paid, owned and earned channel connectivity and reporting on cross-channel metrics and successes
Strong collaborative partner able to successfully work in a matrix organization
Strong analytic skills and ability to make sound decisions and communicate impact
Highly organized, detail-oriented and focused on consistently exceeding expectations
Bachelor's degree (with a concentration in Marketing, Business Administration or Communications preferred) or equivalent experience required
Benefits
Skill-building
Leadership development
Philanthropic opportunities
Flexible and inclusive benefits and resources
Company
Guardian Life
Guardian Life Insurance Company of America (Guardian) is one of the country’s leading mutual insurers.
5001-10000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2016-08-23Non Equity Assistance
Leadership Team
Andrew McMahon
Chairman and CEO
Michael Prestileo
Chief Strategy Officer
Recent News
2025-12-11
Company data provided by crunchbase