Texas Capital · 6 days ago
Product Marketing Manager - Corporate & Investment Banking
Dallas, TX
Full-time
Onsite
Mid, Senior Level
7+ years expTexas Capital is built to help businesses and their leaders, offering expertise in financial products. The Product Marketing Manager will collaborate with Corporate and Investment Banking teams to develop marketing strategies and campaigns that enhance business development and drive adoption of solutions and services.
BankingFinanceFinancial Services
Responsibilities
Develop and execute marketing plans and campaigns for the Corporate Banking, Investment Banking Industry Coverage, and Mergers and Acquisitions lines of business to drive growth
Produce high-impact content, such as thought leadership articles, research reports, presentations and one-pagers that showcase the firm's expertise
Partner with the broader marketing organization to manage marketing campaigns across paid and owned channels
Partner with Corporate Banking, Investment Banking Industry Coverage, and Mergers and Acquisitions teams to develop integrated marketing approaches to support business development initiatives
Track key performance indicators (KPIs) to measure the effectiveness of marketing efforts and provide reports to leadership
Commercialize the accomplishments of the Corporate Banking, Investment Banking Industry Coverage, and Mergers and Acquisitions teams to drive a deeper awareness of the firm’s capabilities with key target audiences
Identify and create relevant marketing assets that support the entire purchase funnel, ultimately driving awareness, consideration and inbound inquiries
Ensure that all marketing communications and activities adhere to financial regulations
Qualification
Required
7-8 years plus experience in financial services marketing; B2B preferred
Bachelor's degree in business or marketing; MBA preferred
FINRA Series 7 licensed preferred or the ability to acquire within 6 months of hire
Knowledge of Corporate Banking, Investment Banking Industry Coverage, and Mergers and Acquisitions products and solutions with a proven ability to collaborate with product teams on launches of new products and changes of existing products
Extensive direct marketing experience with a strong understanding of digital marketing techniques
Understanding of the interconnectivity of marketing channels between web, advertising, digital, print, social and email, and how to utilize each for a multiplier effect
Demonstrated ability to collaborate with cross-functional teams and drive adoption in asset usage
Superior communication, problem solving skills and the ability to learn and adapt quickly
Self-motivated with ability to work independently with strong organizational skills
Flexibility in a growing and changing environment
Comfortable using collaboration and CRM tools such as Copilot, Asana and Salesforce
Familiar with marketing automation tools such as Salesforce, Salesforce Marketing Cloud (SFMC), and Google Analytics
Benefits
Health insurance coverage
Wellness program
Fertility and family building aids
Life and disability insurance
Retirement savings plans with a generous 401K match
Paid leave programs
Paid holidays
Paid time off (PTO)
Company
Texas Capital
Since our founding in 1998, Texas Capital remains impassioned by the spirit of entrepreneurship and innovation.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
unknown2003-08-13IPO
Leadership Team
David Oman
Chief Risk Officer (CRO)
Vivek Misra
Managing Director & Enterprise Chief Compliance Officer
Recent News
2026-01-09
2025-12-02
Company data provided by crunchbase