Digital Marketing Specialist – Web & SEO jobs in United States
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Pyramid Consulting, Inc · 3 days ago

Digital Marketing Specialist – Web & SEO

Pyramid Consulting, Inc is a leading Medical Device Industry, and they are seeking a Digital Marketing Specialist – Web & SEO. The role involves preparing webpages for migration, creating digital content, and ensuring designs meet accessibility standards while coordinating project requests through Jira.

ConsultingInformation TechnologyLegalProfessional ServicesSoftwareStaffing Agency
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Growth Opportunities
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Responsibilities

Website- Prepare legacy webpages for seamless migration to webpage, ensuring proper content flow and detailed page design by choosing optimal modules from the approved Figma design system
Create new and updated webpage layouts, and visual mockups in Figma that align with BD brand guidelines to support product launches and sustaining campaigns
Work with regional marketers to ensure all content is approved and prepare design specifications and assets for handoff to the web authoring team
Ensure all designs meet accessibility standards and deliver a consistent global user experience across multiple screen ratios
Conduct keyword research to optimize digital content for SEO/GEO and SEM
Monitor and report on SEM campaigns, providing insights for regional marketers and global marketing teams
Digital Content Marketing Support
Assist in the creation of digital content to be used on social media
Create and edit videos/shorts
Design banners, digital ads and other collateral based on BD Design Guidelines
Project Coordination:
Open, track and update web requests through Jira, ensuring accurate documentation
Follow up on ticket progress and communicate status updates to maintain timelines
Other incidental duties as required

Qualification

Web Design & CMS ExecutionSEO & SEM OptimizationDigital Content CreationAdobe Creative SuiteFigmaHTML/CSSCreative writingAnalytical skillsCommunication skillsOrganizational skillsAttention to detailAdaptability

Required

Must have skills Web Design & CMS Execution, SEO & SEM Optimization and Digital Content Creation & Design Tools
Proven experience in web design and digital content
Proficiency in Adobe Creative Suite, Figma, and other editing tools
Strong understanding of website management through a web CMS, including technical SEO
Creative writing skills to be able to engage the target audience
Ability to work on-site in Irvine, CA 4 days/week (local candidates only)
Excellent communication and collaboration skills
Knowledge of HTML/CSS, SEO best practices, and SEM campaigns
Ability to tailor designs to the nuances of each digital channel
Confidence in being a digital brand steward within a large organization
Bachelor's Degree in a related field with 2-4 years of work experience in digital marketing
Strong organizational and time management skills
Attention to detail and ability to manage multiple tasks simultaneously
Basic analytical skills to interpret campaign performance data
Good communication skills and ability to work collaboratively with team members
Adaptability to new technologies and tools
Ability to work independently and meet deadlines

Preferred

Experience in regulated industries (e.g., medtech, healthcare, financial services)
Experience in Medical Devices/Pharma industry preferred; Technology/Manufacturing/Industrial industries with B2B focus also acceptable
Proficiency in web design (designed in Figma and developed within a web CMS), knowledge of creating campaign assets for use across multiple channels, SEO best practices, and SEM campaigns
Knowledge of Figma, Adobe Creative Suite or similar tools to create content and to direct agencies on more complex deliverables

Benefits

Health insurance (medical, dental, vision)
401(k) plan
Paid sick leave (depending on work location)

Company

Pyramid Consulting, Inc

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Pyramid Consulting, a global leader in workforce and technology solutions, empowers individuals and organizations to transform and thrive in the most challenging and competitive markets.

Funding

Current Stage
Late Stage

Leadership Team

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Ramesh Maturu
President and Co-Founder
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Manish Kaushik
Chief Financial Officer
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Company data provided by crunchbase