Five Star Home Services · 1 week ago
Digital Marketer
Canal Winchester, OH
Full-time
Onsite
Mid Level
3+ years expFive Star Home Services is a family-owned business in Central Ohio with a mission to serve those in need. They are seeking a highly innovative Digital Marketer to drive lead generation through strategic management of digital marketing channels, optimizing performance and ensuring alignment with the brand voice.
Heating Ventilation and Air Conditioning (HVAC)Home Services
Responsibilities
Campaign Management: Strategically manage and optimize Google Ads campaigns (search, display, remarketing, performance max). Plan, build, and send segmented email and SMS campaigns with compelling CTA's
LSA Performance: Own performance of Google Local Services Ads - adjust budgets, dispute leads, and maintain top 3 placement
Google Business Profile Optimization: Maintain and optimize Google Business Profiles with weekly updates, keyword-rich content, and review responses
Performance Analysis: Launch and oversee programmatic advertising campaigns, including audience targeting and creative rotation
Lead Generation: Analyze lead generation performance and track attribution to improve ROI
Brand Alignment: Coordinate with designers and content creators to ensure branded, conversion-focused assets
Tracking and Reporting: Ensure proper tracking and reporting using UTM parameters, Google Tag Manager, and CRM tools
Monitor Trends: Monitor competitive trends and platform updates to keep the organization ahead in digital strategy
Qualification
Required
Minimum 3 years of proven experience in digital marketing, paid media, and campaign management
Strong analytical, creative, and technical skills across digital platforms
Ability to manage multiple campaigns, vendors, and reporting tools
A Relentless desire to pursue campaign excellence and lead gen goals urgently
The ability to demonstrate Expertise of digital platforms and tools
A Passion to energetically and creatively tackle every campaign
Generosity with their knowledge and a willingness to support team collaboration
Transparency and honesty in reporting, always aligning with ethical ad practices
Preferred
Google Ads, Analytics, or similar
Company
Five Star Home Services
Five Star Home Services is a family-owned and operated home services company provides comprehensive HVAC, plumbing, electrical, and heating.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Kip Morris
Chief Executive Officer
Matt Musselman
Chief Operations Officer
Company data provided by crunchbase