Indegene · 1 day ago
Senior Manager - Business Analyst
NJ
Full-time
Onsite
Senior Level
6+ years expIndegene is a technology-led healthcare solutions provider focused on enabling healthcare organizations to be future-ready. The Senior Manager - Business Analyst will play a critical role in driving data-informed business strategies within the pharmaceutical domain, focusing on analyzing complex datasets and delivering actionable insights to optimize omnichannel engagement.
Health CareInformation Technology
Responsibilities
Lead the requirements gathering, documentation, and prioritization process for omnichannel analytics initiatives
Collaborate with cross-functional stakeholders (marketing, sales, data science, IT) to define and refine KPIs, engagement strategies, and data needs
Analyse omnichannel campaign performance using data from CRM, marketing automation, and digital platforms to provide actionable insights
Translate business objectives into technical requirements for data and analytics teams to build appropriate dashboards, reports, and models
Facilitate workshops and meetings to identify pain points and opportunities in the current customer journey and engagement strategies
Create and maintain detailed business requirement documents (BRDs), functional requirement documents (FRDs), and user stories
Support the design and implementation of segmentation strategies for HCPs and patients, based on behavior, preferences, and needs
Ensure that analytics solutions are aligned with pharmaceutical compliance, data privacy regulations (e.g., HIPAA, GDPR), and promotional standards
Drive continuous improvement in data quality, business processes, and omnichannel execution metrics
Act as the bridge between business users and technical/data teams, ensuring mutual understanding and successful project outcomes
Qualification
Required
6+ years of experience as a Business Analyst or similar role, preferably in the pharmaceutical or life sciences industry
Proven experience with omnichannel engagement strategies in pharma, including knowledge of touchpoints like CRM, email, web, field force, call centers, and digital media
Strong understanding of pharmaceutical sales and marketing processes, including patient journeys, HCP engagement, and brand lifecycle
Experience with data analysis and familiarity with tools such as SQL, Excel, Power BI, or Tableau
Excellent communication and stakeholder management skills; able to interface with commercial, technical, and executive teams
Strong problem-solving skills, with the ability to work independently and make strategic recommendations
Familiarity with compliance and regulatory requirements in pharma (e.g., promotional codes, data privacy, consent management)
Bachelor's degree in Life Sciences, Business, Information Systems, or a related field
Preferred
Advanced degree (MBA, MPH, etc.) preferred
Experience working with Veeva CRM, Adobe Experience Cloud, Salesforce Marketing Cloud, or similar platforms is a plus
Understanding of customer journey mapping, segmentation, and personalization techniques is highly desirable
Company
Indegene
Indegene enables global health care organizations address complex challenges and drive better health and business outcomes.
5001-10000 employees
H1B Sponsorship
Indegene has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (36)
2024 (27)
2023 (30)
2022 (48)
2021 (27)
2020 (22)
Funding
Current Stage
Public CompanyTotal Funding
$368.45M2025-06-04Post Ipo Secondary· $168.45M
2024-05-13IPO
2021-02-03Private Equity· $200M
Leadership Team
Tarun Mathur
CTO
Heidi Rapach
DIRECTOR OMNICHANNEL OPERATIONS & DELIVERY
Recent News
2026-01-03
Business Standard India
2025-12-11
Company data provided by crunchbase