WalkMe · 1 day ago
Senior Field Marketing Manager
Raleigh, NC
Full-time
Hybrid
Senior Level
$130K/yr - $170K/yr
7+ years expWalkMe, an SAP company, is pioneering the Digital Adoption Platform to enhance technology utilization for businesses. They are seeking a Senior Field Marketing Manager to develop and execute regional marketing strategies, drive demand generation, and collaborate with cross-functional teams to support business growth.
AnalyticsE-LearningGuidesPredictive AnalyticsProduct DesignProduct ManagementProductivity ToolsSoftware
Responsibilities
Develop and own a comprehensive regional marketing strategy that aligns with WalkMe’s global goals and reflects local market needs
Define the marketing mix (events, content, campaigns, digital, ABM, channel, customer marketing, etc.) for your region
Partner closely with Sales, Customer Success, Technical teams, and other stakeholders to build integrated plans that support pipeline, product adoption, expansion, and retention
Act as the regional marketing voice and champion within the organization
Build, monitor, and optimize the regional funnel (inbound + outbound), using data to drive decisions
Define KPIs and track outcomes (MQLs, SQLs, pipeline, conversion rates, retention/expansion)
Adjust tactics dynamically based on performance
Own execution of regional programs: events, webinars, customer meetups, partner/channel activations, regional content campaigns, customer advocacy, references/case studies
Customize global assets and messaging for regional relevance
Continuously gather and analyze regional marketing performance data and overall outcomes from investments
Use data to adapt strategy, surface new opportunities, and influence product/marketing roadmap
Manage regional marketing budget, prioritize spend for maximum impact, and deliver ROI
Build and maintain trusted relationships with SAP regional marketing counterparts
Establish joint planning rhythms, integrate complementary GTM motions, and co-develop programs that amplify WalkMe’s position within the SAP ecosystem
Ensure the field is equipped to leverage SAP partnerships for demand generation, customer activation, and regional brand presence
Qualification
Required
7+ years of B2B marketing experience, with at least 2+ years owning regional, field marketing or regional go-to-market responsibilities
Demonstrated ability to build and execute strategic regional marketing plans that drive measurable business outcomes (pipeline, revenue, adoption, retention)
Strong data orientation — comfortable building and analyzing funnel metrics, using CRM/marketing automation/analytics tools to track performance and inform decisions
Experience working cross-functionally (sales, customer success, product/technical) and influencing stakeholders across functions
Proven experience planning and executing high-impact regional events (conferences, roadshows, user groups, webinars) end-to-end—while also managing regional demand generation, ABM or channel/partner marketing, and content/communications tailored to local audiences
Excellent communication and presentation skills; ability to articulate strategy, get buy-in, and represent the company externally
Flexibility and entrepreneurial mindset — able to operate autonomously, in a fast-paced environment, with a sense of ownership and urgency
Role requires up to 25% travel, based on business needs
Benefits
Hybrid Work Arrangement: We offer a hybrid work schedule to perfectly combine the benefits of remote work and the essential connections and collaborations of onsite work.
Supportive Culture: We focus on the whole person, celebrating what makes us unique, and create space for community.
Professional Development: We encourage continuous learning and offer opportunities for career development through our career compass offering.
Stay healthy and happy with Wellness@WalkMe! Enjoy quarterly wellness reimbursements, daily BrightBreaks to recharge, and WalkMe’s annual Wellness Month every July—because your well-being matters all year long.
WalkMe provides health coverage options, where applicable, to ensure employees have access to essential medical benefits. Our offerings are designed to support the well-being and diverse needs of our global workforce.
WalkMe offers a generous annual leave policy tailored to meet regional standards, ensuring all employees enjoy sufficient time off to rest and recharge.
WalkMe offers RefreshMe Days throughout the year to further strengthen our commitment to work/life balance.
Robust Retirement Contributions: Ask HR about the specific offerings for your region!
Company
WalkMe
WalkMe's AI-powered digital adoption platform guides organizations through workflows, eliminating friction to maximize software ROI.
1001-5000 employees
H1B Sponsorship
WalkMe has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2024 (1)
2022 (2)
Funding
Current Stage
Public CompanyTotal Funding
$307.5MKey Investors
Vitruvian PartnersEDBIInsight Partners
2024-06-04Acquired
2021-06-16IPO
2019-12-09Series G· $90M
Leadership Team
Dan Adika
CEO & Co-Founder
Rephael Sweary
President and Co-founder
Recent News
Company data provided by crunchbase