Fluent, Inc · 2 days ago
Director, Marketing Operations (HubSpot)
New York, NY
Full-time
Onsite
Director/Executive
$140K/yr - $160K/yr
8+ years expFluent, Inc. is a commerce media solutions provider connecting top-tier brands with highly engaged consumers. They are seeking a Director of Marketing Operations to own the systems, data, and processes that power their marketing engine, partnering closely with various teams to optimize marketing performance and reporting.
Ad ServerAd TargetingAdvertisingAdvertising PlatformsDigital MarketingLead GenerationRetail Technology
Responsibilities
Serve as the primary owner of HubSpot, including:
CRM architecture and object model
Lifecycle stages and definitions
Automation, workflows, and routing
Integrations, permissions, and governance
Proactively evolve HubSpot as Fluent's GTM motion, product mix, and customer lifecycle change
Establish best practices for CRM usage across Marketing and Sales to ensure adoption and maintain data hygiene
Partner with external consultants or vendors for advanced implementations as needed
Own and optimize the broader marketing technology stack that supports campaign execution, audience targeting, and measurement
Partner with stakeholders to ensure tools such as Apollo.io, LinkedIn Sales Navigator, intent data platforms, and enrichment tools are integrated thoughtfully and used consistently
Evaluate how sales-adjacent platforms impact marketing attribution, funnel visibility, and reporting accuracy
Serve as a point of coordination between Marketing, Sales, and external vendors to reduce tool sprawl and improve system coherence
Design and maintain dashboards for:
Campaign performance
Funnel conversion
Pipeline influence
Channel efficiency
Ensure data accuracy and consistency across systems and reports
Provide leadership with clear, actionable insights to inform decision-making
Partner with Finance and Sales on shared definitions, attribution models, and forecasting inputs
Build and maintain standardized processes for:
Campaign setup and QA
Naming conventions and taxonomy
Attribution and measurement standards
Partner with Growth Marketing and Events to ensure campaigns are launched cleanly and measured correctly
Reduce manual work and operational friction through automation and documentation
Serve as the connective tissue between strategy and execution
Enable marketing leaders by translating strategy into a scalable system design
Partner with Sales to ensure CRM and plug-ins support enablement and reporting needs
Collaborate with the Events and Brand teams to ensure that programs are properly tracked and attributed
Act as a trusted advisor on operational feasibility and tradeoffs
Bring a leadership mindset to the role — mentoring, coaching, and supporting teammates as appropriate
Over time, take on people management responsibilities as the organization evolves, based on business need and readiness
Help establish a culture of operational excellence, accountability, and continuous improvement
Qualification
Required
8-12+ years of experience in Marketing Operations or Marketing Systems
Deep, hands-on expertise with HubSpot (required)
Strong understanding of B2B funnels, lifecycle marketing, and attribution
Experience partnering with senior stakeholders and cross-functional teams
Highly analytical, process-oriented, and detail-driven
Comfortable operating in ambiguity and building structure where it doesn't yet exist
Preferred
Prior people management experience preferred, but not required immediately
Benefits
Competitive compensation
Ample career and professional growth opportunities
New Headquarters with an open floor plan to drive collaboration
Health, dental, and vision insurance
Pre-tax savings plans and transit/parking programs
401K with competitive employer match
Volunteer and philanthropic activities throughout the year
Educational and social events
The amazing opportunity to work for a high-flying performance marketing company!
Company
Fluent, Inc
Fluent empowers brands to acquire and retain customers across the entire omnichannel marketing experience.
201-500 employees
H1B Sponsorship
Fluent, Inc has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (3)
2024 (3)
2023 (3)
2022 (2)
2021 (7)
2020 (10)
Funding
Current Stage
Public CompanyTotal Funding
$48.3MKey Investors
Bay View Funding
2025-12-02Post Ipo Debt· $30M
2025-08-19Post Ipo Equity· $10.3M
2024-11-29Post Ipo Equity· $8M
Leadership Team
Dan Hall
CTO
Ryan Perfit
CFO
Recent News
Fluent, Inc.
2025-12-02
Company data provided by crunchbase