Apply on Employer Site

ECR INDY · 21 hours ago

Business Development Representative

Indianapolis, IN

Full-time

Onsite

New Grad, Entry Level

Ed Carpenter Racing (ECR) is seeking a driven and competitive Business Development Representative (BDR). This role is responsible for facilitating the sales process to generate new business and drive revenue growth by identifying and securing team partners, while taking ownership of the full sales cycle.

MotorsportsSportsTraining

Responsibilities

Prospect and Qualify Leads: Research and identify potential business partners, including both market leaders and challenger brands in key categories that align with the ECR positioning and approach, including healthcare, CPG grocery, beverage, technology and others

Outbound Outreach: Aggressively work to generate new revenue through outbound prospecting, cold calling, email campaigns and networking, to introduce ECR and generate in person discovery meetings

Pipeline Development: Develop and maintain a strong pipeline across both traditional and non-traditional markets Maintain 60–80 active touchpoints (calls, emails, texts) while driving a robust appointment schedule with decision-makers

Lead Nurturing: Build and maintain relationships with prospects, both past and present, through ongoing communication and education about the team and the IndyCar series

Market Research: Monitor sponsorship and marketing trends, competitor activities, and customer preferences to identify growth opportunities

Sales Collaboration: Work closely with the sales and marketing teams to pursue qualified leads and provide market feedback for campaign improvement

Presentation Development – Collaborate with sales and marketing teams to develop sponsorship packages and presentation materials that address identified prospects needs and interests

Brand Representation: Act as a brand ambassador, effectively communicating our positioning and brand story

Qualification

Sales experienceLead generationNetworking skillsCommunication skillsCold outreachSponsorship knowledgeProblem-solving abilitiesGoal-driven mindsetCreative thinking