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Babbel · 3 days ago

Senior Affiliate Marketing Manager

New York, NY

Full-time

Hybrid

Mid, Senior Level

$115K/yr - $125K/yr

4+ years exp

Babbel is a company focused on global growth, and they are seeking a Senior Affiliate Marketing Manager to enhance and scale their affiliate marketing strategy. This role involves managing partnerships, optimizing performance, and driving subscription growth in North America and Europe.

Corporate TrainingE-LearningEdTechLanguage LearningMobile AppsPersonal Development

Culture & Values

Responsibilities

Enhance and scale Babbel's affiliate marketing strategy by iterating on current tactics, strengthening partner mix, and driving incremental growth

Recruit and onboard new partners across diversified categories, while managing and scaling existing relationships to maximize performance and lifetime value

Prospect, evaluate, and activate high-value partners aligned with Babbel's brand, performance KPIs, and subscription growth goals

Audit and optimize the operational infrastructure, including tracking, commission structures, and partner onboarding flows. Establish clear, repeatable processes and communication cadences to ensure the program runs efficiently at scale

Own the affiliate marketing budget, including forecasting, pacing, and monthly spend management to ensure targets are hit and resources are deployed efficiently

Identify and evaluate paid media and placement opportunities with partners, including forecasting, negotiating rates, and measuring ROI

Negotiate terms, fees, and deliverables with affiliate partners and publishers to ensure maximum value and alignment with business goals

Own data-driven decision making – monitor performance, optimize campaigns, drive channel efficiency, and uncover new growth opportunities in these markets

Execute and analyze A/B tests (creative, offer, landing page) to improve conversion and profitability

Collaborate with cross-functional teams (Marketing, Analytics, Creative, Product, Legal) to leverage insights and ensure compliance with GDPR and brand standards

Manage relationships with third-party agencies, platforms, publishers, and technology partners

Support the Director of Partnerships in the operational and tactical execution of the affiliate channel

Qualification

Affiliate marketingPerformance marketingData-driven decision makingA/B testingAnalytical mindsetAffiliate platformsCommunicatorB2C tech experienceTime-management skills

Required

4+ years of hands-on experience managing or playing a key role in an affiliate marketing program with meaningful (7-figure monthly performance) revenue impact

Strong understanding of the affiliate ecosystem, including partner tiers, commission models, incentives, and compliance best practices

Analytical mindset with the ability to interpret data and translate insights into action

Experience with tracking and attribution, marketing funnels, and A/B testing

Familiarity with affiliate platforms (e.g., Impact, Awin) and data visualization tools such as Tableau is a strong plus

Experience managing performance or media campaigns in global markets (EU, DACH), with a track record of driving profitable customer acquisition

Highly organized with strong time-management skills and the ability to juggle multiple projects simultaneously

Strong communicator with a proactive, solutions-oriented mindset and strong desire to get things done