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Front Row · 12 hours ago

Copywriter, Digital - Strategy and Design

San Diego, CA

Full-time

Hybrid

Mid Level

$65K/yr - $75K/yr

3+ years exp

Front Row partners with leading brands to accelerate their ecommerce growth, leveraging technology and expertise to enhance brand visibility. The Digital Copywriter will craft conversion-oriented messaging across multiple channels, collaborating with teams to optimize content and enhance brand voice.

AdvertisingContent CreatorsDigital Marketing

Responsibilities

Write and test ad copy for paid social, display, and search campaigns

Create persuasive, brand-aligned copy for SMS, email, and lifecycle marketing

Write optimized blog content, product descriptions, and landing pages that improve rankings and organic traffic

Conduct keyword research using tools like SEMrush, Ahrefs, or Google Keyword Planner

Develop and iterate SEO content strategies in collaboration with Growth and Analytics teams

Partner with media and CRM teams to test creative hypotheses

Analyze copy performance data and continuously optimize based on results and trends

Maintain and evolve a cohesive brand tone across channels, balancing creative storytelling with conversion goals and best practices

Stay abreast of industry trends, market dynamics, and emerging opportunities

Conduct thorough research to gain deep insights into client industries, target audiences, and competitive landscapes

Utilize research findings to inform and enhance brand strategy and messaging frameworks

Stay ahead of market trends and emerging opportunities to develop forward-thinking brand solutions

Qualification

Digital CopywritingSEO Best PracticesA/B TestingKeyword ResearchPerformance AnalyticsAttention to DetailStrategic ThinkingCollaboration Skills

Required

3-5+ years of experience in digital copywriting, preferably in an agency or fast-paced marketing environment (bonus points for beauty industry experience!)

Proven ability to write for multiple funnel stages, from upper-funnel awareness campaigns to conversion-focused CTAs

Experience writing for paid media, email/SMS, and SEO channels

Strong understanding of keyword research, SEO best practices, and performance analytics

Familiarity with A/B testing methodologies and performance optimization

Excellent attention to detail, organization, and ability to manage multiple projects simultaneously

Comfort collaborating across creative, media, and analytics teams

A strategic thinker with a passion for challenging the status quo and driving transformative change in the industry

Benefits

20 PTO days (prorated based upon start date) & 7 sick days per annual year

Medical, Vision, and Dental Insurance Benefits

401k

Hybrid working schedule (remote + in-office)

Company

Front Row

Front Row is a digital marketing agency that offers content creation, e-commerce management, and market distribution solutions. It is a sub-organization of Front Row Group.

Founded in 2011

Hamburg, Hamburg, DEU

501-1000 employees