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Focus People · 1 day ago

Senior Manager, CRM & Customer Loyalty

Atlanta Metro

Full-time

Hybrid

Senior Level

$67/hr - $67/hr

5+ years exp

Focus People is seeking a Senior Manager, Loyalty & CRM to lead loyalty marketing and CRM execution for a high-volume, consumer-focused brand. This hands-on, technical marketing leadership role involves owning loyalty and CRM campaigns from planning to execution while collaborating with various stakeholders.

EmploymentRecruitingStaffing Agency

Growth Opportunities

Hiring Manager

Abbi McLeod

Responsibilities

Lead loyalty and CRM initiatives designed to grow membership, engagement, and retention

Plan and execute targeted campaigns including gated offers, gamification, acquisition incentives, and point multipliers

Stay current on loyalty, personalization, and CRM best practices and apply insights to campaign strategy

Own the loyalty and CRM campaign calendar across email, push, in-app messaging, and SMS

Build and oversee advanced segmentation and customer journeys

Ensure accuracy, QA, and on-time deployment of all campaigns and offers

Serve as final approver before campaigns launch to ensure brand alignment and flawless execution

Lead Braze campaign and canvas builds, QA, and deployment

Manage loyalty platform offer setup and execution (Punchh or similar)

Work across app and website environments to deliver seamless customer experiences

Diagnose and resolve issues related to campaign delivery or offer setup

Partner with Product, Analytics, Category, Brand, IT, and Creative teams

Participate in UAT and support platform enhancements tied to personalization

Serve as the primary point of contact for CRM and strategy agencies to get campaigns 'out the door'

Partner with Analytics to measure performance (engagement, margin, profitability)

Use insights to optimize campaigns and improve ROI

Continuously improve loyalty and personalization processes

Manage and mentor 2 direct reports focused on technical campaign execution

Provide guidance, feedback, and final approvals on campaign builds

Qualification

Loyalty marketingCRM executionBrazeData-driven marketingSegmentationCampaign optimizationPeople managementSolution-oriented mindsetCollaborationDetail-oriented