LaBella Associates · 1 week ago
Senior Marketing Pursuit Specialist
LaBella Associates is seeking a Senior Marketing Pursuit Specialist to drive business development for their firm segment. This role involves researching markets, creating marketing materials, and identifying promotional opportunities to effectively reach target audiences.
ArchitectureConsulting
Responsibilities
Researches and identifies market trends and funding; builds relationships with market contacts and maintains a network that yields business development intel
Develops strategy for key client targets in conjunction with technical & BD leaders
In coordination with the Pursuit Manager, searches for RFPs and channels them to appropriate firm audiences
Participates in pre-proposal & pre-interview planning with technical teams to help develop and apply the established win strategy
Coordinates, writes, edits and produces pursuit marketing materials (qualifications packages, proposals, presentations/interviews, etc.) with minimal oversight
Solicits and coordinates information from sub consultants and other team members for inclusion in proposal and presentation materials
Participates in pre-interview planning and presentation rehearsal and provides coaching as necessary
Gathers, formats and maintains accurate, up-to-date segment marketing information including staff bios, project descriptions and statistics, and other information for marketing purposes
Researches target opportunities as directed, sharing relevant information with other teams as required
Engages Content Strategists to capture opportunities for award submissions, case studies, photography, or other ways to 'package' segment expertise
Collaborates with the Brand Manager on the development of standard collateral and marketing pieces for segment's audiences
Identifies and manages opportunities for tradeshows, industry events, speaking engagements, or other advertising and sponsorships that reach segment's target audiences
Qualification
Required
7+ years of experience in A/E/C marketing or business development
Ability to build and nurture business relationships
Proficiency in InDesign, Office, and CRM
Travel as required to build positive working relationships with stakeholders
Excellent time management, project management, and presentation skills
Benefits
Flexible Work Schedule
Health/Dental Insurance
401k Plan with Employer Match
Short & Long Term Disability
Profit Sharing
Paid Time Off
Leadership Development Program
Fitness Reimbursement
Tuition Reimbursement
Referral Bonus Program
Wellness Program
Team Building Events
Community Service Events
Company
LaBella Associates
LaBella Associates is an international Architecture, Engineering, Environmental and Planning firm headquartered in Rochester, NY.
Funding
Current Stage
Late StageLeadership Team
Robert Pepe
Chief Financial Officer
Robert Healy
President
Recent News
Rochester Business Journal
2025-12-14
Rochester Business Journal
2025-11-01
Rochester Business Journal
2025-09-17
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