Root Inc. · 6 days ago
Director, Marketing Activation
United States
Full-time
Remote
Mid, Senior Level
$144K/yr - $180K/yr
5+ years expRoot Inc. is an innovative insurtech company focused on revolutionizing car insurance through technology. As the Director of Marketing Activation, you will lead marketing strategies across multiple channels, partnering with data scientists to optimize and explore new marketing avenues.
AccountingAdviceFinancial ServicesProfessional Services
Responsibilities
Craft comprehensive go-to-market strategies for media selection and high-level messaging direction
Establish standardized processes for marketing launches to ensure consistency and quality
Explore new media partners while shifting focus to v2 tests with those that show early promise, validating incrementality and laying the groundwork for efficiency
Partner with our in-house creative team, vendors, and agencies on creative campaigns and messaging strategies
Advise on our measurement tools to help deepen our understanding of how brand awareness drives business outcomes
Manage a team of three marketers who are focused on our partnership and agency channels
Qualification
Required
5+ years in a data-driven, marketing leadership capacity where marketing decisions are informed by analytics
Proven background in large-scale, cross-channel marketing launches for national brands
Deep expertise in taking new products/experiences to market through marketing and advertising
Demonstrated success with 'cold starts' in new marketing channels and audiences
Experience with mid-upper funnel marketing R&D initiatives
General understanding of CRMs, including email and SMS configuration
Experience leading A/B testing and data-driven optimization programs
Exceptional cross-functional leadership skills
Company
Root Inc.
Root Inc. is disrupting the archaic, trillion-dollar insurance industry.
1001-5000 employees
H1B Sponsorship
Root Inc. has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (1)
2023 (3)
2021 (11)
2020 (12)
Funding
Current Stage
Late StageLeadership Team
Matt Bonakdarpour
Chief Technology Officer
Megan Binkley, CPA
Chief Financial Officer
Recent News
Business Wire
2026-01-15
2025-11-06
Company data provided by crunchbase