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Ren · 8 hours ago

Senior Product Marketing Manager

United States

Full-time

Remote

Senior Level, Lead/Staff

8+ years exp

Ren is a company focused on driving engagement and revenue across financial institutions and foundations. They are seeking a Senior Product Marketing Manager to lead product marketing initiatives, craft partner-ready messaging, and align cross-functional teams to enhance their platform's adoption.

Financial Services

Responsibilities

Own and evolve the partner enablement strategy across multiple partner types (e.g., RIAs, Wirehouses, and More)

Build scalable frameworks and resources to ensure partners can position Ren effectively and consistently

Serve as the subject matter expert on partner needs and field feedback, translating insights into strategic marketing initiatives

Develop high-impact marketing and enablement content including brochures, case studies, presentations, email templates, and videos tailored to partner use

Maintain and evolve a central library of up-to-date, customizable collateral for internal teams and external partners

Ensure consistency in messaging, tone, and positioning across all partner-facing materials

Own the development and expansion of a scalable content library to support our AI initiatives

Lead content strategy and execution across the full customer journey, ensuring all assets are current, effective, and aligned with business goals

Continuously test, evaluate, and provide feedback to optimize the performance and impact of our content engine

Develop and support co-branded and partner-led marketing campaigns that drive DAF awareness, contributions, and engagement

Work closely with the Digital Marketing team to deploy campaigns across email, webinars, and partner channels

Track performance of campaigns and recommend optimizations to maximize impact

Design and deliver training programs, webinars, and live workshops to help partners understand Ren’s platform and philanthropic value proposition

Create a library of webinars and 'train the trainer' on giving these workshops / webinars

Work closely with Charitable Strategists and Relationship Managers to drive partner activation and usage

Gather and analyze partner feedback, usage data, and campaign performance to inform future strategy

Report on KPIs related to partner enablement, campaign ROI, and content utilization

Qualification

Product MarketingChannel MarketingSales EnablementData AnalysisProject ManagementStakeholder ManagementBusiness AcumenStorytellingCommunication Skills