IQVIA · 1 day ago
Programmatic Activation Specialist - IQVIA Digital (Remote)
United States
Full-time
Remote
Mid Level
$50K/yr - $124K/yr
3+ years expIQVIA is a leading global provider of data and analytics solutions for the life sciences industry. The Programmatic Activation Specialist is responsible for the setup, optimization, and performance management of programmatic advertising campaigns, ensuring effective execution and client value creation through strategic consultation.
AnalyticsHealth CareLife Science
Responsibilities
Campaign Setup & Execution: Oversee and participate in the end-to-end technical setup, pacing, and launch of programmatic campaigns. Ensure campaigns align with client objectives and strategic goals
Real-Time Optimization & Performance Management: Actively monitor campaign performance and make real-time adjustments to bids, budgets, audience segmentation, creative rotation, and DSP settings to maximize outcomes
Reporting, Analytics & Insights: Execute advanced bidding strategies, optimize budget allocation, and deliver actionable insights to clients and internal stakeholders
Technical Troubleshooting: Proactively investigate and troubleshoot technical issues related to scale, performance, ad serving, data discrepancies, pixel implementation, and delivery errors. Partner with Product Support and Account Management to resolve advanced issues to improve platform stability and overall client satisfaction
Collaboration & Value Creation: Partner with Account Management to inform and consult on strategic optimization strategies and their outcomes for client retention
Qualification
Required
3+ years of experience in a hands-on programmatic trading role optimizing Display, Video, Audio based campaigns
Working knowledge of Third-Party tags and HTML
Advanced working knowledge of Excel – Pivot Tables, VLOOKUPs, etc
Deep understanding of the programmatic advertising ecosystem, including DSPs, bidding strategies, data flows, and platform infrastructure—comfortable navigating technical systems
Excellent communicator with the ability to translate and explain programmatic concepts into clear, actionable insights for clients and cross-functional teams
Exceptionally organized and proactive, with a strategic mindset and the ability to anticipate needs, identify gaps, and drive continuous improvement
Experience collaborating cross-functionally with Account Management, Sales, and Product Teams
Thrives in fast-paced, dynamic environments with shifting priorities and high expectations for leadership and innovation
Passionate about programmatic advertising and are proactively driven with natural curiosity
Preferred
Bachelor's degree preferred; background in business, marketing, analytics, or a related field preferred
Experience within the following DSPs – FreeWheel, StackAdapt, The Trade Desk, Amazon
Benefits
Incentive plans
Bonuses
Health and welfare and/or other benefits
Company
IQVIA
IQVIA provides analytics, compliance, and management solutions to the life sciences industry.
10001+ employees
H1B Sponsorship
IQVIA has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (167)
2024 (294)
2023 (261)
2022 (229)
2021 (208)
2020 (180)
Funding
Current Stage
Public CompanyTotal Funding
$3.5B2025-06-02Post Ipo Debt· $2B
2023-11-14Post Ipo Debt· $500M
2023-05-18Post Ipo Debt· $1B
Leadership Team
Chris Colapietro
Vice President, Customer Engagement
Jonathan Morris
VP & GM US Healthcare
Recent News
Sabin Vaccine Institute
2025-12-04
Company data provided by crunchbase